Personalize campaigns and automation emails with Ecommerce data

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Personalize campaigns and automation emails with Ecommerce data

Introduction

The feature of personalizing campaigns and automation emails with Ecommerce data allows you to dynamically display contact- and order-specific content in your messaging. This capability is essential for businesses that want to create tailored experiences for their customers, enhancing engagement and potentially boosting sales. By utilizing Ecommerce personalization tags, you can seamlessly integrate crucial customer information into your email marketing efforts.

This feature is available to users on the following plans: Starter, Plus, Pro, and Enterprise.

How to Access This Feature

To access the personalization feature, ensure that you have set up any of the following ecommerce integrations:

• Shopify
• WooCommerce
• BigCommerce
• Square
• Integrations utilizing the V3 Ecommerce REST APIs

Once the integration is established, you can begin using the personalization tags in your campaigns.

Step-by-Step Instructions

To use ecommerce personalization tags in your campaigns, follow these steps:

1. Create or open a campaign: This can be a direct or automated campaign where you wish to personalize the content. 2. Locate the area where you want to insert the personalization tag. Click into that specific spot. 3. A modal toolbar will appear. Click on the Personalize option. 4. From the dropdown, select eCommerce, then choose the specific tag you want to use from the list provided.

Configuration Options and Settings

Ecommerce personalization utilizes several tags based on the type of integration you have. The following are the **Ecommerce personalization tags** available across the integrations:

Personalization Tags for All Ecommerce Integrations

• Contact's total revenue: %ECOMMERCE_TOTAL_REVENUE%
• Contact's total # of orders: %ECOMMERCE_TOTAL_ORDERS%
• Total # of products ordered: %ECOMMERCE_TOTAL_PRODUCTS%
• Price of last order: %ECOMMERCE_LAST_ORDER_PRICE%
• Currency of last order: %ECOMMERCE_LAST_ORDER_CURRENCY%
• Shipping method of last order: %ECOMMERCE_LAST_ORDER_SHIPPING_METHOD%
• Product count of last order: %ECOMMERCE_LAST_ORDER_PRODUCT_COUNT%
• ID of last product purchased: %ECOMMERCE_LAST_PRODUCT_ID%
• Name of last product purchased: %ECOMMERCE_LAST_PRODUCT_NAME%
• Category of last product purchased: %ECOMMERCE_LAST_PRODUCT_CATEGORY%

Personalization Tags for Shopify, WooCommerce, and GraphQL

These tags can only be used with campaigns involving the “Order is Updated” or “Order is Created” automation triggers:

• Triggered order: Connection Id: %CO:app-b7478091-3f2b-406c-9ab9-5152e24e2dd4-orders:connection-id%
• Order Number: %CO:app-b7478091-3f2b-406c-9ab9-5152e24e2dd4-orders:order-number%
• Additional tags include triggered order details, customer information, and order status data as specified above.

Recurring Payment Personalization Tags for WooCommerce and GraphQL

These tags can be utilized for automations involving “Recurring Payment is Updated” or “Recurring Payment is Created” triggers:

• Legacy Connection ID: %CO:app-bc8375d6-4182-473f-bcbf-111d1e714567-recurring-payments:legacy-connection-id%
• Tags include details about payment amounts, billing interval, last payment status, and customer information.

Best Practices and Tips

To effectively utilize ecommerce personalization in your campaigns, consider the following tips:

• **Segment your audience** to ensure that personalized content speaks to the right customers.
• Use different personalization tags for different customer segments based on their purchase history and behavior.
• Keep track of your integrations to ensure that they are functioning correctly, as broken integrations can lead to incomplete personalization.
• Monitor the performance of campaigns using personalized tags to identify what works best and optimize accordingly.

Troubleshooting

If you encounter issues with using ecommerce personalization tags, consider these troubleshooting steps:

• Verify that your ecommerce integration is properly set up. Check the integration documentation if necessary.
• Ensure that the personalization tags you are using correspond correctly to the contact and order data available in your ActiveCampaign account.
• If tags are not rendering correctly in your emails, confirm that they have been inserted properly and not modified inadvertently.

Related Features

• Campaigns
• Automations
• Tags
• Contact Lists

FAQ

1. What are ecommerce personalization tags?

Ecommerce personalization tags are snippets of code that allow you to pull in dynamic data from your ecommerce integrations, personalizing content in your emails based on customer orders and interactions.

2. Can I use these tags without an ecommerce integration?

No, ecommerce personalization tags require an established integration with one of the supported ecommerce platforms.

3. What types of integrations support these personalization tags?

Supported integrations include Shopify, WooCommerce, BigCommerce, and Square, among others.

4. Are there any limitations to these personalization tags?

Yes, some tags are specific to the type of integration and the triggers used within automation.

5. How do I know which personalization tags to use?

Refer to the list of available tags based on your ecommerce platform within the configuration options section of this article.

6. What should I do if a personalization tag is not displaying correctly in my email?

Verify the integration settings and ensure that the tag has been correctly inserted into your email template.

7. Can I test the personalization in my emails before sending?

Yes, utilize the preview and test features in ActiveCampaign to see how the personalization will appear to your contacts before sending your emails.

For further reading on personalization tags, please refer to the [ActiveCampaign documentation](https://help.activecampaign.com/hc/en-us/articles/220709307). ```