Predictive Email Send

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How do I stop a predictive email send in an automation?

Introduction

The Predictive Email Send feature in ActiveCampaign enhances the email marketing experience by allowing users to send emails based on predictive analysis of recipient behavior. This feature is crucial as it helps marketers optimize engagement rates with contacts by ensuring that emails are sent at the most effective times. However, there are instances when you may need to stop a predictive email send from occurring, either for specific contacts or for an entire automation.

How to access this feature

To manage predictive email sends, navigate to your ActiveCampaign account and access the automation where the predictive email send action is set. This feature is available on the Pro and Enterprise plan types.

Step-by-step instructions

If you need to stop a predictive email send in an automation, you can choose one of the following methods:

1. **Delete the Predictive send block**:

  - Open the automation where the predictive email send action is implemented.
  - Locate the Predictive send block within the automation flow.
  - Click on the block and select the option to delete it. This will immediately stop any future sends from this specific action.

1. **Set the automation to inactive**:

  - Navigate to the automation settings.
  - Toggle the status to Inactive.
  - Keep the automation inactive for a minimum of 24 hours. This period allows all queued contacts to drain from the system, ensuring no predictive emails are sent during that time.

1. **Delete the entire automation**:

  - If you wish to stop all predictive email sends and are certain you do not need the automation anymore, you can choose to delete it entirely. 
  - This action will remove all associated settings and email sends related to that automation.

If you aim to prevent a specific contact from receiving a predictive email, the only method is to delete that contact from your account.

Configuration options and settings

While there are no extensive configuration options specifically within the Predictive Email Send feature in the context of stopping sends, there are notable actions you can take: - Predictive send block: This block is where the action to send predictive emails resides within the automation. - Inactive automation setting: Utilize this option to pause all activities within a given automation.

Best practices and tips

- Consider thoroughly reviewing the engagement data before utilizing the predictive email send feature to avoid unnecessary sends to contacts. - When stopping a predictive email send, always ensure that you take necessary steps to prevent any ongoing email sends to attached contacts immediately. - Regularly monitor and manage your automations to ensure they are effectively catering to your audience's needs.

Common use cases with examples

- **Example 1**: A marketing team has designed an automation to send personalized product recommendations. If they realize that the predictive model is no longer relevant due to a change in inventory, they might choose to delete the Predictive send block to prevent outdated recommendations from being sent. - **Example 2**: A company might have a seasonal promotion in place which has ended. To stop emails related to this promotion from sending, the automation is set to inactive for 24 hours to clear out any queued contacts.

Troubleshooting section

If you encounter issues while trying to stop a predictive email send, consider the following: - Ensure you have the appropriate permissions to edit automations and delete contacts. - Verify that you are indeed allowing the automation to remain inactive for a full 24 hours if chosen, to effectively clear out queued sends. - If certain emails still appear to be queued after taking action, confirm that the predictive send block is correctly deleted or the automation is correctly marked inactive.

Related features

- For more information on how to configure and enhance your automations, you may want to explore the following:

 - Automations
 - General email marketing features within ActiveCampaign.

FAQ

1. How do I know if a predictive email send is queued?

 - You can check the automation's performance dashboard or email activity logs to see which emails are scheduled.

1. Can I edit the predictive send block after it's been created?

 - Yes, you can modify the settings in the Predictive send block, but if you need to stop it, deletion is the recommended step.

1. What happens to contacts already queued for predictive sends?

 - They will still receive their emails unless the predictive send block is deleted or the automation is set to inactive for 24 hours.

1. Will stopping a predictive email affect my integration?

 - No, stopping a predictive email send will not disrupt your integrations, but you may need to adjust workflows accordingly.

1. Is it possible to reactivate a deleted predictive send block?

 - Once deleted, the predictive send block cannot be recovered. You will need to create a new block if you wish to implement it again.

1. Do I need to notify contacts if I delete them?

 - It is not mandatory to notify contacts, but it is a good practice to be transparent about data handling and email preferences.

1. Can I filter out specific contacts from predictive sends?

 - Currently, the only way to prevent specific contacts from receiving these emails is to delete them from your list.

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