Pages metrics

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Pages Metrics

Introduction

Pages metrics in ActiveCampaign are designed to provide comprehensive insights into the performance of your landing pages. Understanding these metrics is crucial for determining which pages are effectively engaging your audience and which may require improvements. These analytics empower marketers to enhance their strategies, optimize content, and ultimately increase conversions.

ActiveCampaign provides detailed tracking of various metrics for landing pages, enabling you to make informed decisions to boost your marketing efforts. Notably, the metrics are available for all landing pages published after February 22, 2022. If any page was published prior to this date, it can still have metrics enabled by republishing it.

How to Access This Feature

To access the Pages metrics feature, follow these steps: 1. Log in to your ActiveCampaign account. 2. Click on Website in the left navigation menu. 3. Select Pages. 4. You will be directed to the Landing Pages Dashboard, where the Pages metrics are displayed.

Step-by-Step Instructions

Once you are on the Landing Pages Dashboard, you will see various metrics associated with your published landing pages. Here’s how you can interpret the information available:

1. **Page Views**:

  - This metric shows the total number of views your landing pages have received, including multiple visits from the same visitor. 
  - Page views are tracked by default, and you do not need to enable any special site tracking for this.

2. **Conversions**:

  - This category includes several important metrics:
    * **Form Submissions**: All submissions from contacts, regardless of their subscription status, are tracked. This encompasses submissions from the Pages Form block and the Inline Form block for accounts created before August 2, 2022. 
    * **Button Clicks**: Any clicks on call-to-action buttons are counted as conversions as long as the button contains a link. 
    * **Link Clicks**: Clicks on any links present on the page.

3. **Conversion Rate**:

  - The conversion rate is calculated as the number of landing page visits divided by the number of conversions. This metric is also tracked by default.

Configuration Options and Settings

When working with Pages metrics, there are specific settings you can configure to tailor the metrics to your needs:

- **Buttons and Link Clicks**: By default, both button clicks and link clicks are included in the conversions metric. However, if you want to customize this, you can choose to remove them.

 * To do this, click on Edit Design for your landing page, select the button or link, and uncheck the option Count towards page analytics.

It is important to note that once the metrics for a page are set, you cannot reset them.

Best Practices and Tips

- **Republish Older Pages**: To enable metrics on landing pages published before February 22, 2022, ensure to **revisit and republish** those pages. - **Review Metrics Regularly**: Regularly check the Pages metrics to understand user engagement and interaction, allowing you to make timely improvements to your landing pages. - **Customize Conversion Metrics**: Use the option to remove button and link clicks from your conversions metric if they do not align with the objectives for specific pages; this will give you a more accurate measure of meaningful conversions.

Common Use Cases with Examples

- **Identifying High Performing Pages**: By reviewing page views and conversion rates, users can easily identify which landing pages successfully convert visitors and engage users. - **Optimizing Call-to-Action Strategies**: If analysis shows low conversion rates, marketers can investigate button and link placements, adjust content, or update design elements to enhance user experience and drive conversions.

Troubleshooting Section

If you encounter issues with Pages metrics, consider the following: - **Metrics Not Updating**: Ensure that the page has been republished if it's from before the cut-off date (February 22, 2022). - **Missing Data**: Check the setup for any forms or buttons that should be tracked to ensure they are correctly configured with links. - **Understanding Conversion Metrics**: If the metrics do not seem accurate, revisit the settings for the Count towards page analytics option.

Related Features

- Pages: Organize and manage the various landing pages created within your ActiveCampaign account. - Website: Overview of broader website tracking and analytics features available within ActiveCampaign.

FAQ

Q1: What types of landing pages can I track metrics for? A1: You can track metrics for any landing pages that you create and publish in ActiveCampaign.

Q2: Can I track metrics for a landing page I created before February 22, 2022? A2: Yes, but you must first republish the page to begin tracking metrics.

Q3: Is it possible to reset the metrics for a landing page? A3: No, resetting page metrics is not available.

Q4: What if I want to track metrics for link clicks only? A4: You can choose to disable link click tracking for specific links according to your needs.

Q5: Are conversion metrics tracked automatically? A5: Yes, all conversion metrics are tracked automatically by default.

Q6: Can I disable form submission tracking? A6: No, form submission tracking cannot be turned off.

Q7: How can I improve my landing page conversions? A7: By analyzing the Pages metrics, you can identify what works well and what does not, allowing for strategic improvements in content and design.