Send broadcast SMS messages

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Send broadcast SMS messages

Send broadcast SMS messages is a powerful feature in ActiveCampaign that allows users to draft, create, and send timely SMS messages to their contacts. This functionality is integral for businesses looking to enhance engagement with their customers and communicate relevant information effectively. By leveraging the SMS campaign builder, users can personalize their messages, incorporate shortened links, attach images, and schedule messages for later delivery.

Why It Matters

In an era where immediate communication is vital, being able to send broadcast SMS messages allows businesses to quickly convey information that can drive action. Whether it's a flash sale, a service update, or event reminders, SMS provides a direct line to contacts, significantly increasing the chances of message visibility and engagement when compared to traditional email marketing.

How to Access This Feature

To access the Send broadcast SMS messages feature in ActiveCampaign, follow these steps:

1. Log in to your ActiveCampaign account. 2. On the left menu, click on the SMS icon, which will direct you to the SMS campaign options.

Step-by-Step Instructions for Creating a Broadcast SMS Message

Creating a broadcast SMS message is a straightforward process. Follow these steps:

Step 1: Start a New SMS Campaign

1. Click the New Message button on the SMS panel.

Step 2: Complete Required Fields

In the right pane, you will find several fields to populate: - Message name: This name is not visible to your contacts but is used internally. - Sender name: This identifies who the message is coming from. - Content: Type out your message here. Remember, you can add personalization and include an image. The character count is shown at the bottom left of the message area. - Automatically shorten and track links: By checking this option, any URLs in your SMS will be shortened for character limits and tracked for clicks. - Attach image: If you wish to send an MMS message (with images), attach your image here. The Content Manager modal will open to allow you to upload or choose your image. Note that this option is not available for UK registered numbers. - Select your list: Choose the list of contacts who have opted in for receiving SMS messages. - Schedule: You can choose to send the message at a future date and time. If you wish to send it immediately, simply click the Send now button located at the top of the builder. When scheduling, ensure not to select quiet hours.

As you fill in the message fields, the left pane will display a preview of how the SMS will appear to your contacts.

Step 3: Use AI to Create a Broadcast SMS Message

You can also utilize ActiveCampaign's AI feature to generate SMS campaigns: 1. Navigate to Campaigns > SMS in the left menu. 2. In the SMS Campaigns page:

  - Input a prompt in the field labeled Generate a campaign in seconds, then click the Generate a campaign button, or
  - Click the New message button or open an existing campaign, and enter your prompt in the What is this SMS message about field. Click on Generate with AI.

For best results, provide a specific prompt, such as, "A flash sale happening this Tuesday. Link flash sale code: TACOTUESDAY."

If the AI suggestion is not satisfactory: - Click Make changes, provide another prompt, optionally select a tone from the dropdown, and then click Generate with AI.

Step 4: Complete SMS Message Creation

After generating a message, finalize the SMS by filling out any remaining required fields.

Configuration Options

Several configuration options enhance the use of the Send broadcast SMS messages feature: - AI Create toggle: Enable or disable the AI message creation option in the SMS campaigns by toggling the switch to green (on) or grey (off). - Send Now and Schedule: Choose between immediate sending and scheduled delivery. - Content Manager modal: Use this for selecting images when creating MMS messages.

Best Practices and Tips

To maximize effectiveness while sending broadcast SMS messages: - Always obtain explicit consent from your contacts to send SMS messages. - Ensure that your contact lists contain only those who have subscribed to receive SMS communications. - Take advantage of the character limits by using the Automatically shorten and track links option. - Implement striking visuals when possible for MMS messages, but keep file sizes under 600 KB for optimal delivery. - Utilize the AI feature to brainstorm and refine your message content, making sure to adjust specifics based on your target audience.

Troubleshooting

If you encounter issues while sending SMS messages, consider the following: - Ensure that you have a registered UK, US, or AU phone number, as this is mandatory for sending SMS broadcasts. - Verify that your contact list has subscribers who have opted in for SMS communications. - For US recipients, check that you have registered for A2P 10DLC, as this is required for compliance with SMS regulations. - Ensure you are not trying to send MMS messages from a UK registered number, as this functionality is not supported.

Related Features

- Campaigns - SMS - Automation

FAQ

1. What is the difference between SMS and MMS messages?

An SMS message is a text-only message that contains up to 160 characters, while an MMS message includes images and can contain up to 1600 characters.

2. Can I send a broadcast SMS message without consent from my contacts?

No, explicit consent from contacts is mandatory before sending any SMS communications.

3. What plans support the SMS feature?

The SMS feature is available through the Plus, Professional, and Enterprise plans with the SMS add-on.

4. How do I track the engagement of my SMS messages?

To track engagement, ensure you check the box for Automatically shorten and track links when creating your SMS.

5. What happens if my SMS message exceeds the character limit?

If your SMS exceeds the character limit, the message will be truncated, leading to potential loss of important information or context.

6. Can I use AI to improve my SMS messaging?

Yes, the AI feature can assist in generating content, enabling you to create SMS messages quickly and efficiently.

7. What should I do if I'm having issues with sending SMS messages?

Check if you have a registered number, verify consent from your contacts, and ensure compliance with relevant regulations like A2P 10DLC for US recipients.

This comprehensive guide should assist you in effectively using the Send broadcast SMS messages feature in ActiveCampaign, helping to improve your communication strategies and drive engagement with your contacts.