Products content block

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Products Content Block for ActiveCampaign Agencies

Introduction

The Products content block in ActiveCampaign provides agencies with the ability to showcase products in their email campaigns seamlessly. This feature is crucial as it allows for direct product promotion, enhancing customer engagement and driving sales from emails. Clients can leverage the power of product recommendations tailored for different segments using Shopify's deep data integration, enabling them to reach the right audience with personalized offerings.

How to Access This Feature

To access the Products content block, clients must use the drag-and-drop Campaign Designer. This feature is available natively when their ActiveCampaign account is connected with Shopify or WooCommerce integrations. Clients looking to use this functionality should ensure their Shopify collections are configured beforehand.

Step-by-Step Instructions

Follow these steps to incorporate the Products content block into an email campaign:

1. **Open Campaign Designer**: Have your client launch the campaign designer for their email by clicking Edit for either a campaign or automation email.

2. **Drag Products Block**: Clients should find the Products content block and drag it into their email. This action will display a placeholder showcasing four sample products, complete with an image, product name, price, description, and a View button.

3. **Configuration Options**: Clicking on the content block will open the configuration options in the right menu.

4. **Select Store and Collection**: Clients need to choose their connected Shopify store and the specific collection they want to use. This is done via the three dropdown options listed under Products in the Options tab.

5. **Display Items**: Clients can determine how many products to show by utilizing the Items dropdown in the Layout section, where they can opt to display up to four products.

6. **Layout Adjustments**: Each product's attributes—image, name, price, description, and button—are configurable within the Layout section. By default, these settings will be set to On, allowing all information to appear in the email. Clients can toggle these to Off if they wish to hide specific details.

7. **Customizing the Block**: Within the Block configuration options, clients can alter aspects like background color, border, margin, and padding to suit their branding.

8. **Font Adjustments**: By clicking on the product name, price, and description within the content block, clients can modify the font type, size, color, and styling for each product.

9. **Button Alignment**: The text alignment for the View button can also be adjusted to ensure it fits aesthetically within the email design.

10. **Save Changes**: Once all modifications are made, clients can either click Save & Exit to finalize the changes or select Next to proceed to the Campaign Summary page.

Once the email is dispatched, the products from the configured collection will be displayed, making it easy for customers to make purchases directly from the email.

Configuration Options and Settings

- **Connected Store**: The store should be linked to the ActiveCampaign account, ensuring product data can be accessed. - **Collections**: Clients need to configure collections in Shopify as these drive the product selection within the block. - **Display Items**: Clients can choose to show up to four products. - **Layout Settings**: Options include toggling visibility for product image, name, price, description, and action button. - **Block Styling**: Background color, border, margin, and padding can be customized for branding consistency.

Best Practices and Tips

- **Test Emails**: Clients should utilize test sends to view how the product information will look in actual emails before sending them out to their contacts. - **Keep Collections Updated**: Ensure that collections used in the Products content block are regularly updated in Shopify for accurate product representation. - **Leverage Segmentation**: Use the feature's ability to create tailored product promotions for different contact segments, maximizing engagement. - **Visual Appeal**: Focus on high-quality images and clear descriptions to draw in potential buyers.

Common Use Cases with Examples

1. **Product Launch Campaign**: An agency can create an email promoting a new collection using the Products content block, showcasing high-resolution images and compelling descriptions.

2. **Seasonal Promotions**: During holiday seasons, clients can crop specific collections (like winter apparel) and show personalized products to segments based on previous purchases.

3. **Special Discounts**: Clients can feature limited-time offers on specific products to encourage immediate purchases, with clear pricing and action buttons guiding clients to their eCommerce store.

Troubleshooting Section

Clients may encounter issues regarding the Products content block as noted below:

- **Missing Collection**: If the selected Shopify collection does not exist, an alert appears in the Campaign Designer. Clients must update the collection or remove the block.

- **Disconnected Store**: If the Shopify store becomes disconnected, an alert will notify the client of the issue. Reconnecting the store through the Connect button or removing the block is necessary.

- **Plan Limitations**: If a client downgrades to a plan that does not support the Products content block, they will receive an alert indicating a need for an upgrade or removal of the block to comply with available features.

FAQ Section

Q1: Can I use multiple Products content blocks in a single email? A1: Yes, clients can use multiple Products content blocks within a single email.

Q2: Is the Products content block available for all ActiveCampaign plans? A2: No, it's only available for the Plus, Pro, and Enterprise plans.

Q3: How are products populated in the email from Shopify? A3: Products are populated automatically from Shopify at the time of sending the email, replacing any placeholder data.

Q4: What should I do if I can't see my products in the email preview? A4: Check for alerts regarding the Shopify connection or collection selections, and ensure they are appropriately configured.

Q5: Does the Products content block work with WooCommerce? A5: Yes, it is compatible with WooCommerce as well, provided that prior configurations are met.

Q6: Why should I configure my Shopify collections before using this feature? A6: Proper configuration ensures that the Products content block can pull accurate product data to display in emails, enhancing customer engagement.

Q7: Can I customize the display layout of product information? A7: Absolutely! Clients can change the layout options such as visibility of images, names, prices, and descriptions to fit their branding needs. ```