Agency Program pricing

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Agency Program Pricing

Introduction

The Agency Program pricing feature of ActiveCampaign enables marketing agencies to purchase multiple ActiveCampaign accounts at a discount. This not only facilitates reselling these accounts for profit but also allows agencies to add their value-added services, enhancing customer engagement and satisfaction. Understanding this feature is crucial for agencies looking to expand their offerings and increase revenue through strategic pricing models and service packages.

How to Access This Feature

To access the Agency Program pricing, you need to become an Agency Partner through ActiveCampaign. Signing up for the Agency Program allows you to take advantage of the discounted pricing structure while managing multiple client accounts efficiently. Visit the ActiveCampaign [1] website for more information and to initiate the application process.

Step-by-Step Instructions

1. **Become an Agency Partner**: Visit the ActiveCampaign Agency Program page and fill out the necessary application form to start. 2. **Account Creation**: Once approved, you can create multiple client accounts within your Agency account. 3. **Account Management**:

  - For each new client account you add, you will be charged based on the tiered discount system.
  - Monitor the performance of your resold accounts and adjust pricing as necessary to maintain profitability.

Configuration Options and Settings

While there are no specific UI elements in this feature, understanding the discount tiers is essential for managing your Agency Program pricing effectively. The tiered discount structure is as follows: - 1 account: Full list price - 2-24 accounts: 25% discount - 25-49 accounts: 35% discount - 50-99 accounts: 45% discount - 100+ accounts: 55% discount

These discounts automatically apply based on the number of active, paid resold accounts in your Agency account, making it beneficial to scale your offerings.

Best Practices and Tips

- **Set Competitive Pricing**: As an Agency, establish your pricing structure strategically. You can charge clients more than the list price by incorporating value-added services such as custom automations, email templates, and marketing consultations. - **Manage Client Experience**: Take ownership of the entire client experience, from lead generation and sales to onboarding and ongoing account management. This will foster trust and loyalty among your clients. - **Stay Organized**: Use project management tools to keep track of your accounts and ensure timely invoicing, service delivery, and client follow-ups.

Common Use Cases with Examples

- A marketing agency purchases 10 ActiveCampaign accounts at a 25% discount. They pair these accounts with their custom-designed email templates and automation workflows, offering them to small businesses looking to improve their email marketing efforts. - An agency could scale by acquiring 100 accounts at a 55% discount while providing additional services like web hosting and marketing consultation, thus offering a complete business solution for their clients.

Troubleshooting Section

If you encounter any issues with your Agency Program pricing, consider the following: - Ensure you are logged in to your Agency account to view your pricing structure. - Double-check the number of active accounts in your Agency account to verify if you qualify for the appropriate discount tier. - If you have any discrepancies or billing issues, reach out to ActiveCampaign support.

Related Features

To further maximize your Agency experience, consider exploring the following related features: - Pricing Models: Learn more about different pricing strategies available within ActiveCampaign. - Value-Added Services: Explore additional services you can offer as part of your agency to enhance value for your clients.

FAQ

Q1: How are my clients billed? ActiveCampaign does not bill your resold clients. As an Agency, you are responsible for setting your own pricing and payment collection.

Q2: Can I charge my clients more than the list price? Yes, as an Agency, you can resell accounts for more than the list price by providing additional value, such as custom services.

Q3: What happens when I add more accounts? As you add more active, paid resold accounts, the cost for each account decreases based on the defined tiers.

Q4: What services can I offer as an Agency? You can provide a range of services, including pre-made automations, marketing consultations, email template design, and web hosting.

Q5: Is there support available for Agency Partners? Yes, you can reach out to ActiveCampaign support for assistance, or refer to the Agency FAQ for common questions.

Q6: How do I change my pricing model for resold accounts? You can adjust your pricing based on the services you provide and the costs associated with managing your clients’ accounts.

Q7: Where can I find more resources about the Agency Program? For detailed information, refer to the ActiveCampaign Agency FAQ or contact the ActiveCampaign support team.

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