Flows

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Messaging Flow Variables

Messaging flow variables in ActiveCampaign allow you to customize and personalize your messaging based on user interactions and data. This feature enhances the user experience by tailoring content to individual preferences and behaviors.

Overview

Messaging flow variables are dynamic placeholders that can be used in your messaging campaigns. They enable you to insert personalized content into your messages, making them more relevant to your audience.

How to Use Messaging Flow Variables

To use messaging flow variables, follow these steps: 1. Identify the variable you want to use from the list of available variables. 2. Insert the variable into your message where you want the personalized content to appear. 3. Test the message to ensure the variable is populating correctly.

Available Variables

Here are some common messaging flow variables you can utilize:

• Template:VariableName - Description of the variable.
• Template:AnotherVariable - Description of another variable.

Best Practices

• Always test your messages before sending them to ensure that the variables are functioning as expected.
• Use variables that are relevant to your audience to increase engagement.
• Avoid overusing variables to maintain clarity and professionalism in your messaging.

See Also

For more information, visit the original article on [https://help.activecampaign.com/hc/en-us/search/click?data=BAh7DjoHaWRzKwicErHKzhI6D2FjY291bnRfaWRpAzUNBDoJdHlwZUkiDGFydGljbGUGOgZFVDoIdXJsSSJeaHR0cHM6Ly9oZWxwLmFjdGl2ZWNhbXBhaWduLmNvbS9oYy9lbi11cy9hcnRpY2xlcy8yMDY3OTM3MzE2NTIxMi1NZXNzYWdpbmctZmxvdy12YXJpYWJsZXMGOwhUOg5zZWFyY2hfaWRJIiljZTE3ZDA3NC1jNzM5LTQ2YzQtYWM4Zi0wZmFiYTY0YmM2MjUGOwhGOglyYW5raQY6C2xvY2FsZUkiCmVuLXVzBjsIVDoKcXVlcnlJIgpGbG93cwY7CFQ6EnJlc3VsdHNfY291bnRpPQ%3D%3D--74e51da4df746f14afd361558c6d77f3aba7d1d6 Messaging Flow Variables on ActiveCampaign Help Center.

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