Data Synchronization

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Data Synchronization

What information is synced from a Deep Data integration?

• Last updated March 17, 2025 at 6:02 PM*

ActiveCampaign plans:

• Starter
• Plus
• Pro
• Enterprise

Our Deep Data integrations import data from your connected ecommerce store(s) when a contact syncs to your ActiveCampaign account. This data will appear on contact profile records.

Take Note

If the contacts come from Shopify, products will be synced as a “Product Collection”.

Information synced from a Deep Data integration

When a contact is synced to your account from a Deep Data integration, we’ll import the following fields:

• Product name
• Product category or Product Collection (Shopify)
• Product ID
• Order date
• Order price
• Order currency
• Shipping method

Please note that these fields are provided by your Deep Data integration and cannot be modified. They will not appear on the Manage Fields page in your account.

When viewing the profile page of a contact that was synced to your account from a Deep Data integration, you will see the following information:

• Total Revenue
• Total Orders
• Total Products

We’ll also show the following for each order placed:

• Order Number
• Order date
• Order Total
• Currency
• Product(s)

Please note that “Product Category” or "Product Collection" (Shopify) and “Product ID” are not listed on the Contact’s profile page.

New Deep Data segmenting options

In addition, new Deep Data segmenting options will appear in the segmenting tool:

The segmenting options available are:

• Total revenue
• Total orders
• Total products
• Last order price
• Last order currency
• Last order shipping method
• Last order product count
• Last product ID
• Last product name
• Last product category or Last product collection (Shopify)
• Order date
• Order time
• Product name
• Product category or Product collection (Shopify)
• Shipping method
• Currency
• Product ID

You can use this data to create "If/Else" conditions in your automation, add conditional content to your campaigns, create goal conditions, set up "Split Test" automations, update a lead score or contact score, send targeted campaigns by creating a list segment, and more.

Fields Overview

Fields	Contact Record	Segment Builder
Total Revenue	Yes	Yes
Total Orders	Yes	Yes
Total Products	Yes	Yes
Order Total	Yes	No
Shipping Method	No	Yes
Currency	Yes	Yes
Product(s)	Yes	Yes (Product Name)
Product ID	No	Yes
Product Category or Product Collection (Shopify)	No	Yes
Last Order Price	Yes (will be listed under specific order)	Yes
Last Order Currency	Yes (will be listed under specific order)	Yes
Last Order Shipping Method	No	Yes
Last Order Product Count	No	Yes
Last Product ID	No	Yes
Last Product Category or Last Product Collection (Shopify)	No	Yes
Order Date	Yes	Yes
Order Time	Yes (listed with Order Date)	Yes

See Also

• What information is synced from a Deep Data integration?

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