Managing Unsubscribes

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Managing Unsubscribes and List Associations in Automations

Managing unsubscribes and list associations in automations is an important aspect of maintaining your email marketing campaigns. This guide will help you understand how to effectively manage these elements within ActiveCampaign.

Overview

When a contact unsubscribes from your emails, it is crucial to ensure that they are removed from any active automations that may still be sending them messages. This not only helps maintain compliance with email marketing regulations but also improves the overall experience for your contacts.

Managing Unsubscribes

To manage unsubscribes in your automations, follow these steps:

1. **Access Your Automation**: Navigate to the automations section of your ActiveCampaign account. 2. **Select the Automation**: Choose the automation you wish to edit. 3. **Edit the Automation**: Click on the edit button to modify the automation. 4. **Add an Unsubscribe Action**: You can add an action that will stop sending emails to contacts who have unsubscribed. This is typically done by using the "If/Else" condition to check the contact's subscription status.

List Associations

List associations are important for targeting your audience effectively. Here’s how to manage list associations in your automations:

1. **Create a New Automation**: Start by creating a new automation or editing an existing one. 2. **Select the List**: When setting up your automation, ensure you select the appropriate list that your contacts will be associated with. 3. **Add Contacts to the List**: You can add contacts to the list based on their actions within the automation, ensuring they receive relevant communications.

Best Practices

- Regularly review your automations to ensure that unsubscribes are being managed correctly. - Keep your lists organized and segmented to improve targeting and engagement. - Test your automations to ensure that they respond correctly to unsubscribe actions.

See Also

For more detailed information, please refer to the original ActiveCampaign article: [How to manage unsubscribes and list associations in automations](https://help.activecampaign.com/hc/en-us/search/click?data=BAh7DjoHaWRzKwgcoDGTHgs6D2FjY291bnRfaWRpAzUNBDoJdHlwZUkiDGFydGljbGUGOgZFVDoIdXJsSSIBgGh0dHBzOi8vaGVscC5hY3RpdmVjYW1wYWlnbi5jb20vaGMvZW4tdXMvYXJ0aWNsZXMvMTIyMjU5NDY0Mjc0MjAtSG93LXRvLW1hbmFnZS11bnN1YnNjcmliZXMtYW5kLWxpc3QtYXNzb2NpYXRpb25zLWluLWF1dG9tYXRpb25zBjsIVDoOc2VhcmNoX2lkSSIpMWFmN2M1NzMtY2VkMy00YmRiLTgxMWItNTNjN2NmMDNlYmVjBjsIRjoJcmFua2kGOgtsb2NhbGVJIgplbi11cwY7CFQ6CnF1ZXJ5SSIaTWFuYWdpbmcgVW5zdWJzY3JpYmVzBjsIVDoScmVzdWx0c19jb3VudGkCqwE%3D--2c2acc972a257a8aa41ad1b86624a9ef9bd9e685) ```