Tracking

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An Overview of Site Tracking

Site Tracking is a feature in ActiveCampaign that allows you to monitor the behavior of visitors on your website. This functionality enables you to gather valuable insights into how users interact with your site, which can help you tailor your marketing strategies effectively.

What is Site Tracking?

Site Tracking tracks the pages that your contacts visit on your website. By implementing site tracking, you can see which pages are most popular, how long visitors stay on each page, and what actions they take. This information is crucial for understanding your audience and optimizing your marketing campaigns.

Benefits of Site Tracking

Some of the key benefits of using Site Tracking include:

• **Improved Targeting**: By understanding user behavior, you can create more targeted campaigns that resonate with your audience.
• **Enhanced Engagement**: Knowing which content engages your visitors allows you to refine your messaging and offers.
• **Informed Decision Making**: Data collected through site tracking can inform your marketing strategies and help you make data-driven decisions.

How to Set Up Site Tracking

To set up Site Tracking, follow these steps:

1. Log in to your ActiveCampaign account. 2. Navigate to the "Settings" section. 3. Select "Tracking" from the menu. 4. Enable Site Tracking and follow the prompts to integrate it with your website.

Make sure to test the setup to ensure that tracking is working correctly.

Conclusion

Site Tracking is a powerful tool that can provide insights into your website visitors' behavior. By leveraging this feature, you can enhance your marketing efforts and improve overall engagement with your audience.

See Also

• [ActiveCampaign Help Article on Site Tracking](https://help.activecampaign.com/hc/en-us/search/click?data=BAh7DjoHaWRpBHt3NA06D2FjY291bnRfaWRpAzUNBDoJdHlwZUkiDGFydGljbGUGOgZFVDoIdXJsSSJdaHR0cHM6Ly9oZWxwLmFjdGl2ZWNhbXBhaWduLmNvbS9oYy9lbi11cy9hcnRpY2xlcy8yMjE1NDIyNjctQW4tb3ZlcnZpZXctb2YtU2l0ZS1UcmFja2luZwY7CFQ6DnNlYXJjaF9pZEkiKTUwM2Y2NDk5LWZlZTEtNDVhOS1iOWE4LTc4ZWJmODI2ZDU5YwY7CEY6CXJhbmtpBjoLbG9jYWxlSSIKZW4tdXMGOwhUOgpxdWVyeUkiDVRyYWNraW5nBjsIVDoScmVzdWx0c19jb3VudGkB5A%3D%3D--e873bc2d7c0855992d09011b19b542e9dba69229)

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