WhatsApp Messaging account quality

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WhatsApp Messaging Account Quality

Introduction

The WhatsApp Messaging Account Quality feature is an essential aspect of your messaging strategy when using ActiveCampaign's WhatsApp API. This feature provides valuable insights into how well your business communicates with customers through the WhatsApp messaging platform. Understanding your account quality is crucial because it directly influences your messaging capabilities and customer interactions. A higher quality rating allows for more effective communication, while a low rating can restrict your messaging abilities, impacting your overall customer engagement.

How to Access This Feature

To access your WhatsApp Messaging account quality, follow these simple steps:

1. Navigate to the WhatsApp section on the left menu within your ActiveCampaign dashboard.
2. Click on Settings.
3. Under the Account config section, select WhatsApp accounts.
4. Click on the specific channel you want to view.

Your quality rating will be displayed in the Channel Quality box on the left side of your screen.

Step-by-Step Instructions

To continually monitor and manage your account quality, it is recommended to check your quality rating regularly. Here's a more detailed outline of the steps:

1. **Log in** to your ActiveCampaign account.
2. From the left navigation pane, click on WhatsApp.
3. Choose Settings from the dropdown menu to configure your WhatsApp settings.
4. Locate the Account config section on the settings page.
5. Click on WhatsApp accounts to view a list of your accounts.
6. Select the intended WhatsApp channel from the list to check its quality rating.

The quality rating will appear in the presented Channel Quality box, providing you insight into your messaging performance.

Configuration Options and Settings

Understanding the setup surrounding your WhatsApp account quality is essential to maximizing engagement and compliance. Here are the relevant configuration options:

• Quality Rating: A numeric representation of your account's performance based on customer interactions over the past 7 days.
• Phone Number Status: Indicates whether your number is Connected, Flagged, or Restricted, which directly influences your messaging capabilities.
• Daily Message Limit: The limit on how many messages you can send, determined by your quality rating.

Best Practices and Tips

To maintain or improve your quality rating, consider the following best practices:

• **Adhere to WhatsApp’s Business Policy**: Ensure that all your message templates comply with the guidelines set forth by WhatsApp.
• **Send Valuable Content**: Craft messages that are clear, concise, and beneficial to your customers.
• **Avoid Random Messaging**: Make sure that all messages sent provide value; avoid sending irrelevant welcome messages.
• **Target Interested Recipients**: Only message customers who have shown interest in your communication. For example, if someone has signed up for COVID updates, it's inappropriate to send unrelated healthcare news.
• **Prevent Spammy Behavior**: Steer clear of sending excessive templates in a single day to avoid overwhelming recipients.
• **Keep Messages Short**: Ensure that your messages are informative without being lengthy or cumbersome.
• **Monitor New Message Templates**: If you’ve recently added new templates, verify their performance, as these can significantly affect your quality rating.

Common Use Cases with Examples

Understanding how to apply this feature can enhance your customer engagement strategies. Here are some common scenarios:

• **Engaging Customers Post-Purchase**: After a customer buys a product, you can send a follow-up message asking for feedback on their experience, thus improving the interaction quality.
• **Sending Alerts and Notifications**: For businesses providing time-sensitive information, like appointment reminders or sale notifications, ensure that these messages are not only timely but also comply with WhatsApp policies.
• **Customer Support**: Use WhatsApp to address customer queries promptly. This not only builds trust but also shows that your business values its customers' time.

Troubleshooting Section

If you encounter issues with your WhatsApp account quality, consider the following troubleshooting steps:

• **Check Your Messaging Templates**: Ensure they comply with WhatsApp's guidelines and are not flagged for policy violations.
• **Evaluate Customer Feedback**: If customers aren't responding well to your messages, assess the content and adjust your strategy accordingly.
• **Keep track of Quality Rating Changes**: Regularly monitor your rating and notice any declines, as this will help you pinpoint problematic areas.

FAQ

Q1: What does a low quality rating mean for my WhatsApp account? A1: A low quality rating can result in your phone number being flagged or restricted, limiting your messaging capabilities.

Q2: How is my quality rating determined? A2: It's based on customer interactions over the past 7 days, reflecting their sentiment toward your messages.

Q3: Can I still send messages if my account is flagged? A3: While flagged, you cannot increase your message limit, but you can still send messages according to your previous quota.

Q4: What types of messages could negatively affect my quality rating? A4: Random and irrelevant messages, spammy behavior, and templates that violate WhatsApp's Business Policy can negatively impact your rating.

Q5: How can I see my phone number's status? A5: You can view your status (Connected, Flagged, or Restricted) in the Channel Quality section of your WhatsApp account settings.

Q6: How can I improve my quality rating? A6: By following the best practices outlined above, such as adhering to WhatsApp policies and sending relevant messages to interested recipients.

Q7: Is there a limit to how many messages I can send daily? A7: Yes, your daily message limit is determined by your quality rating, which can fluctuate based on customer engagement.

By staying informed and applying these guidelines, you can maintain a high quality rating and create a robust communication strategy through WhatsApp. For more insights on managing your ActiveCampaign account, be sure to explore other resources in the WhatsApp and Messaging categories.