Site Tracking: Difference between revisions

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(SEO-optimized content from ActiveCampaign documentation)
(SEO-optimized content from ActiveCampaign documentation)
 
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'''Navigation:''' [[Main_Page]] > [[Tracking]] > Site Tracking
'''Navigation:''' [[Main_Page]] > [[Website]] > Site Tracking


== An Overview of Site Tracking ==
== How to set up Site Tracking ==


Site Tracking is a powerful feature that connects your marketing and sales processes to your website activity. It allows ActiveCampaign to "see" and "react" in real-time as contacts visit your site and view specific categories and pages. This functionality equips users with the insights needed to provide personalized experiences, enhancing engagement and driving conversions.
Site Tracking connects your marketing and sales processes to your website activity by tracking webpage visits made by contacts in '''real-time'''. This feature is crucial for understanding how contacts interact with your website, allowing you to tailor your marketing strategies more effectively.  


=== How to Access This Feature ===
It is important to note that '''Site Tracking''' is not supported in 1:1 emails.


To access Site Tracking, follow these steps:
=== How to access Site Tracking ===


1. Log into your ActiveCampaign account.
To access the '''Site Tracking''' feature in ActiveCampaign, follow these steps:
2. Navigate to the '''Settings''' section.
1. Log in to your ActiveCampaign account.
3. Locate the '''Tracking''' page within the Settings menu.
2. In the left navigation menu, click on '''Website'''.
4. From this page, you can whitelist your URL and obtain the tracking code needed for installation.
3. Select '''Site Tracking''' from the dropdown.


=== Step-by-Step Instructions ===
=== Step-by-step instructions ===


Setting up Site Tracking is straightforward. Here are the detailed steps:
Here are the detailed instructions on how to set up '''Site Tracking''':


1. **Whitelist your URL**:
1. **Enable Site Tracking**:
   - Go to the '''Tracking''' settings in your ActiveCampaign account.
   - Under the '''Site Tracking''' section, toggle the '''Enable''' switch to the '''On''' position.
  - Enter the URL of your website you wish to track.


2. **Obtain the tracking code**:
2. **Add your website URL**:
   - Once your URL is whitelisted, ActiveCampaign generates a tracking code for you.
   - Type or paste your website URL into the '''Add Website URL''' field. Exclude the “http://" protocol, and you are not required to include the "www" portion of the URL to whitelist a domain.
  - The '''Include all website pages''' option is selected by default. If you want to whitelist a single page or subdomain instead of all website pages with your URL, type the specific URL of that page into the '''Add Website URL''' field and uncheck the '''Include all website pages''' box.


3. **Install the tracking code**:
3. **Add your URL**:
   - Add the tracking code to the footer of every page on your website where you want to track visits.
   - Click the '''Add''' button.
  - Important: Do not use third-party platforms (like Google Tag Manager) to place this code, as it may hinder accurate tracking.


4. **Allow for identification**:
4. **Repeat for additional domains**:
   - Contacts will be identified through one of three methods:
   - If you have other domains or subdomains to track, you can repeat steps 2 and 3 for each of them.
    - Clicking a link in an ActiveCampaign campaign.
    - Submitting an ActiveCampaign form.
    - Dynamically inserting the email address of known visitors into the tracking code.


=== Configuration Options and Settings ===
After completing these steps, your domain will display in the '''Website URL''' section of the tracking page. Remember that the '''Site Tracking''' box will be checked by default, meaning that your visits to the whitelisted URL will be tracked once the site tracking code is installed on your site.


When configuring Site Tracking, take note of the following important '''configuration options''':
You will also notice that the '''Conversations''' box is checked by default. This means if you're using the '''Conversations''' feature, the chat widget will appear on pages where the site tracking code is installed. You can uncheck this box if you're not using the '''Conversations''' feature. Note that as of January 3, 2023, this feature is no longer available for new customers.


- **Whitelisted URLs**: Only URLs added to ActiveCampaign's ''Tracking'' settings can track user visits.
=== How to install Site Tracking code ===
- **Tracking Code**: You will need to install the site tracking JavaScript code on your website. This code is unique for your account and is essential for gathering page view data.
- **Identification Methods**:
  - When contacts click on campaign links or submit forms, identification is automatic if the corresponding page is whitelisted.
  - For advanced tracking, you can insert the email address of a known contact into the tracking code using the line:
    ```
    vgo('setEmail', 'Email_Address_Goes_Here');
    ```


=== Best Practices and Tips ===
To install the '''Site Tracking''' code:


To maximize the benefits of Site Tracking, consider the following tips:
1. In your ActiveCampaign account, repeat steps 1 and 2 from the previous section.
2. Click the code in the '''Tracking Code''' box to highlight it.
3. Copy the code and paste it into the footer of each page on your website that you wish to track.


1. **Install Tracking on All Pages**: Ensure that the tracking code is on every page you want to monitor for maximum data collection.
It is recommended to place the code in the footer for ease of tracking across all pages. However, be sure to review the documentation provided by your Content Management System (CMS) to ensure the correct placement of the code.
2. **Use Unique Pages for Forms**: Ensure that redirected pages post-form submission have the tracking code to capture data accurately.
3. **Segmentation**: Utilize the data collected to segment contacts based on behavior, such as page views and interactions.
4. **Automate Responses**: Set up automations that trigger messages based on page views. This will enhance user engagement through timely communication.


=== Common Use Cases with Examples ===
If you are using a WordPress site, please see our article on using Site Tracking with WordPress for more detailed instructions.


Site Tracking can significantly improve your marketing and sales strategies. Here are common use cases:
=== Configuration options and settings ===


- **Triggered Messaging**: Send a coupon code to a contact who views a product page but doesn’t make a purchase, initiating a follow-up action.
The key configuration options for '''Site Tracking''' include:
- **Interest Tags**: Apply tags when contacts visit specific product categories multiple times, enabling targeted follow-up emails.
- **Automation Forking**: Differentiate contacts in your automation workflows based on specific pages they have visited, allowing for personalized interactions.
- **Sales Pipeline Adjustments**: Move contacts within your sales pipeline based on the pages they view, ensuring you're responsive to their interests.
- **Personalized Campaigns**: Use Conditional Content features within campaigns to reflect the categories of a site that contacts frequently visit.


=== Troubleshooting ===
- '''Enable''' toggle: Controls whether the '''Site Tracking''' feature is active.
- '''Add Website URL''': The field where you input your website’s URL for tracking.
- '''Include all website pages''': A checkbox that determines whether to track all pages on the inputted website or just specific URLs.
- '''Conversations''': A checkbox that controls the appearance of the chat widget on tracked pages, provided you are using the '''Conversations''' feature.


Here are some common issues and troubleshooting steps:
=== Best practices and tips ===


- **Tracking Code Not Working**:  
1. **Ensure accurate URL entry**: Double-check your website URLs for accuracy to ensure correct tracking.
  - Ensure the tracking code is correctly placed in the footer of your website.
2. **Placement of tracking code**: For optimal performance, always place the tracking code in the footer of your website.
  - Double-check that the URLs are whitelisted in your ActiveCampaign account.
3. **Monitor visits regularly**: Frequently check the '''Site Tracking''' reports to assess how contacts engage with your site and adjust your marketing strategies accordingly.
4. **Utilize segments**: Use segments in ActiveCampaign to tailor your messages based on the pages contacts visited on your website.


- **Contacts Not Identified**:
=== Common use cases with examples ===
  - Verify that links clicked in campaigns lead to pages with the tracking code installed.
  - If using forms, ensure the redirected page has the tracking code and is set up correctly.


=== Related Features ===
- **E-commerce Tracking**: A retailer can track visitor behavior on their product pages to better understand customer interests and boost conversion rates through targeted email campaigns.
- **Content Engagement**: A blog can monitor which articles attract the most traffic and devise strategies to promote similar content or monetize popular posts.
- **Lead Generation**: By tracking specific landing pages, businesses can optimize their lead generation efforts, enhancing the overall effectiveness of their campaigns.


For more insights into how Site Tracking integrates with other ActiveCampaign features, you might explore:
=== Troubleshooting section ===


- [[Automation]]: Learn how to automate responses based on user behavior.
If you encounter issues with '''Site Tracking''', consider the following:
- [[Segmentation]]: Understand how to create targeted segments using page view data.


=== Frequently Asked Questions (FAQ) ===
- Ensure that the '''Site Tracking''' code is correctly installed in the footer of every page you wish to track.
- Check that the correct URL has been added in the '''Add Website URL''' field.
- Verify that the '''Enable''' toggle is turned on.
- If tracking is not functioning as expected, you may need to contact ActiveCampaign support for further assistance.


1. **What is Site Tracking?**
=== Related features ===
  - Site Tracking is a feature that allows you to monitor the pages your contacts visit on your website and use that information to enhance marketing efforts.


2. **How do I set up Site Tracking?**
- [[Website]]
  - You need to whitelist your URL, grab the tracking code from the settings, and install this code on your website.
- [[Automation]]
- [[Conversations]]


3. **Can I track multiple sites?**
=== FAQ section ===
  - Yes, with one Site Tracking code generated, you can use it across multiple sites, provided they are all whitelisted.


4. **What type of cookies does Site Tracking use?**
'''Q1: What is Site Tracking?'''
  - Site Tracking uses first-party cookies for tracking, ensuring data security and user transparency.
A1: '''Site Tracking''' is a feature that connects your marketing and sales processes to your website activity by tracking webpage visits made by contacts in real-time.


5. **Is it possible to identify contacts without clicking links?**
'''Q2: How do I enable Site Tracking?'''
  - Yes, contacts can be identified through form submissions or by dynamically inserting their email address into the tracking code.
A2: You can enable it by navigating to '''Website > Site Tracking''' and toggling the '''Enable''' switch to the '''On''' position.


6. **How does Site Tracking differ from traditional analytics tools?**
'''Q3: Can I track just one page?'''
  - Unlike traditional analytics tools that provide aggregated data, Site Tracking gives insights into individual contact behaviors and interactions, facilitating personalized marketing.
A3: Yes, you can track a single page by entering its specific URL and unchecking the '''Include all website pages''' option.


7. **What if I need help with installation?**
'''Q4: What if I have multiple domains?'''
  - If you find the technical aspects challenging, consider reaching out to your web developer or consulting with ActiveCampaign support.
A4: You can add multiple domains or subdomains by repeating the URL entry steps for each one.
 
'''Q5: Is Site Tracking compatible with all HTML email types?'''
A5: No, '''Site Tracking''' is not supported in 1:1 emails.
 
'''Q6: Where should I place the tracking code?'''
A6: The tracking code should be placed in the footer of each webpage you desire to track.
 
'''Q7: What happens if I do not see tracking data?'''
A7: Ensure that the tracking code is correctly implemented, the correct URLs are added, and the tracking is enabled. If the issue persists, consider reaching out to support.


By using Site Tracking effectively, businesses can leverage valuable insights to improve customer engagement and drive higher conversion rates.
```
```

Latest revision as of 20:37, 3 November 2025

```mediawiki Navigation: Main_Page > Website > Site Tracking

How to set up Site Tracking[edit | edit source]

Site Tracking connects your marketing and sales processes to your website activity by tracking webpage visits made by contacts in real-time. This feature is crucial for understanding how contacts interact with your website, allowing you to tailor your marketing strategies more effectively.

It is important to note that Site Tracking is not supported in 1:1 emails.

How to access Site Tracking[edit | edit source]

To access the Site Tracking feature in ActiveCampaign, follow these steps: 1. Log in to your ActiveCampaign account. 2. In the left navigation menu, click on Website. 3. Select Site Tracking from the dropdown.

Step-by-step instructions[edit | edit source]

Here are the detailed instructions on how to set up Site Tracking:

1. **Enable Site Tracking**: 

  - Under the Site Tracking section, toggle the Enable switch to the On position.

2. **Add your website URL**: 

  - Type or paste your website URL into the Add Website URL field. Exclude the “http://" protocol, and you are not required to include the "www" portion of the URL to whitelist a domain.
  - The Include all website pages option is selected by default. If you want to whitelist a single page or subdomain instead of all website pages with your URL, type the specific URL of that page into the Add Website URL field and uncheck the Include all website pages box.

3. **Add your URL**: 

  - Click the Add button.

4. **Repeat for additional domains**: 

  - If you have other domains or subdomains to track, you can repeat steps 2 and 3 for each of them.

After completing these steps, your domain will display in the Website URL section of the tracking page. Remember that the Site Tracking box will be checked by default, meaning that your visits to the whitelisted URL will be tracked once the site tracking code is installed on your site.

You will also notice that the Conversations box is checked by default. This means if you're using the Conversations feature, the chat widget will appear on pages where the site tracking code is installed. You can uncheck this box if you're not using the Conversations feature. Note that as of January 3, 2023, this feature is no longer available for new customers.

How to install Site Tracking code[edit | edit source]

To install the Site Tracking code:

1. In your ActiveCampaign account, repeat steps 1 and 2 from the previous section. 2. Click the code in the Tracking Code box to highlight it. 3. Copy the code and paste it into the footer of each page on your website that you wish to track.

It is recommended to place the code in the footer for ease of tracking across all pages. However, be sure to review the documentation provided by your Content Management System (CMS) to ensure the correct placement of the code.

If you are using a WordPress site, please see our article on using Site Tracking with WordPress for more detailed instructions.

Configuration options and settings[edit | edit source]

The key configuration options for Site Tracking include:

- Enable toggle: Controls whether the Site Tracking feature is active. - Add Website URL: The field where you input your website’s URL for tracking. - Include all website pages: A checkbox that determines whether to track all pages on the inputted website or just specific URLs. - Conversations: A checkbox that controls the appearance of the chat widget on tracked pages, provided you are using the Conversations feature.

Best practices and tips[edit | edit source]

1. **Ensure accurate URL entry**: Double-check your website URLs for accuracy to ensure correct tracking. 2. **Placement of tracking code**: For optimal performance, always place the tracking code in the footer of your website. 3. **Monitor visits regularly**: Frequently check the Site Tracking reports to assess how contacts engage with your site and adjust your marketing strategies accordingly. 4. **Utilize segments**: Use segments in ActiveCampaign to tailor your messages based on the pages contacts visited on your website.

Common use cases with examples[edit | edit source]

- **E-commerce Tracking**: A retailer can track visitor behavior on their product pages to better understand customer interests and boost conversion rates through targeted email campaigns. - **Content Engagement**: A blog can monitor which articles attract the most traffic and devise strategies to promote similar content or monetize popular posts. - **Lead Generation**: By tracking specific landing pages, businesses can optimize their lead generation efforts, enhancing the overall effectiveness of their campaigns.

Troubleshooting section[edit | edit source]

If you encounter issues with Site Tracking, consider the following:

- Ensure that the Site Tracking code is correctly installed in the footer of every page you wish to track. - Check that the correct URL has been added in the Add Website URL field. - Verify that the Enable toggle is turned on. - If tracking is not functioning as expected, you may need to contact ActiveCampaign support for further assistance.

Related features[edit | edit source]

- Website - Automation - Conversations

FAQ section[edit | edit source]

Q1: What is Site Tracking? A1: Site Tracking is a feature that connects your marketing and sales processes to your website activity by tracking webpage visits made by contacts in real-time.

Q2: How do I enable Site Tracking? A2: You can enable it by navigating to Website > Site Tracking and toggling the Enable switch to the On position.

Q3: Can I track just one page? A3: Yes, you can track a single page by entering its specific URL and unchecking the Include all website pages option.

Q4: What if I have multiple domains? A4: You can add multiple domains or subdomains by repeating the URL entry steps for each one.

Q5: Is Site Tracking compatible with all HTML email types? A5: No, Site Tracking is not supported in 1:1 emails.

Q6: Where should I place the tracking code? A6: The tracking code should be placed in the footer of each webpage you desire to track.

Q7: What happens if I do not see tracking data? A7: Ensure that the tracking code is correctly implemented, the correct URLs are added, and the tracking is enabled. If the issue persists, consider reaching out to support.

```

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