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'''Navigation:''' [[Main_Page]] > [[Website]] > Site Tracking
'''Navigation:''' [[Main_Page]] > [[Website]] > Site Tracking


= How to Set Up Site Tracking =
== How to set up Site Tracking ==


== Introduction ==
Site Tracking connects your marketing and sales processes to your website activity by tracking webpage visits made by contacts in '''real-time'''. This feature is crucial for understanding how contacts interact with your website, allowing you to tailor your marketing strategies more effectively.  
Site Tracking is a powerful feature in ActiveCampaign that links your marketing and sales efforts to the activities taken by contacts on your website. By tracking webpage visits in '''real-time''', it allows you to understand how your audience interacts with your content and resources. This data can be invaluable for tailoring marketing strategies and improving customer engagement.


The importance of Site Tracking cannot be overstated—it enhances your ability to target and nurture leads based on their behavior, leading to increased conversion rates and more effective communication.
It is important to note that '''Site Tracking''' is not supported in 1:1 emails.


== How to Access This Feature ==
=== How to access Site Tracking ===
To access the Site Tracking feature, follow these steps:
 
To access the '''Site Tracking''' feature in ActiveCampaign, follow these steps:
1. Log in to your ActiveCampaign account.
1. Log in to your ActiveCampaign account.
2. On the left menu, navigate to '''Website''', then select '''Site Tracking'''.
2. In the left navigation menu, click on '''Website'''.
3. Select '''Site Tracking''' from the dropdown.
 
=== Step-by-step instructions ===
 
Here are the detailed instructions on how to set up '''Site Tracking''':
 
1. **Enable Site Tracking**:
  - Under the '''Site Tracking''' section, toggle the '''Enable''' switch to the '''On''' position.
 
2. **Add your website URL**:
  - Type or paste your website URL into the '''Add Website URL''' field. Exclude the “http://" protocol, and you are not required to include the "www" portion of the URL to whitelist a domain.
  - The '''Include all website pages''' option is selected by default. If you want to whitelist a single page or subdomain instead of all website pages with your URL, type the specific URL of that page into the '''Add Website URL''' field and uncheck the '''Include all website pages''' box.
 
3. **Add your URL**:
  - Click the '''Add''' button.
 
4. **Repeat for additional domains**:
  - If you have other domains or subdomains to track, you can repeat steps 2 and 3 for each of them.
 
After completing these steps, your domain will display in the '''Website URL''' section of the tracking page. Remember that the '''Site Tracking''' box will be checked by default, meaning that your visits to the whitelisted URL will be tracked once the site tracking code is installed on your site.
 
You will also notice that the '''Conversations''' box is checked by default. This means if you're using the '''Conversations''' feature, the chat widget will appear on pages where the site tracking code is installed. You can uncheck this box if you're not using the '''Conversations''' feature. Note that as of January 3, 2023, this feature is no longer available for new customers.


== Step-by-Step Instructions ==
=== How to install Site Tracking code ===
Follow these comprehensive steps to set up Site Tracking:


1. **Open Site Tracking**:
To install the '''Site Tracking''' code:
  - Click on '''Website''' > '''Site Tracking''' on the left menu.


2. **Enable Site Tracking**:
1. In your ActiveCampaign account, repeat steps 1 and 2 from the previous section.
  - In the Site Tracking section, you will see an '''Enable''' toggle. Set it to the '''On''' position to activate Site Tracking.
2. Click the code in the '''Tracking Code''' box to highlight it.
3. Copy the code and paste it into the footer of each page on your website that you wish to track.


  ![Enable Site Tracking](https://help.activecampaign.com/system/photos/360078964759/_DSC5836_Sarah.jpg)
It is recommended to place the code in the footer for ease of tracking across all pages. However, be sure to review the documentation provided by your Content Management System (CMS) to ensure the correct placement of the code.


3. **Add Your Website URL**:
If you are using a WordPress site, please see our article on using Site Tracking with WordPress for more detailed instructions.
  - Enter your website URL in the '''Add Website URL''' field. Ensure you exclude the “http://” protocol. It is not necessary to include the "www" portion of the URL to whitelist a domain.
 
4. **Configure Page Whitelisting**:
  - By default, the '''Include all website pages''' option is selected. This means all pages of your domain will be tracked.
  - If you want to track only a specific page or subdomain, enter the exact URL of that page in the '''Add Website URL''' field and uncheck the '''Include all website pages''' box.


5. **Add Additional URLs**:
=== Configuration options and settings ===
  - Click the '''Add''' button to confirm the addition of your URL.
  - If you have more domains or subdomains to track, repeat steps 3-5 for each one.


6. **Confirm Tracking Settings**:
The key configuration options for '''Site Tracking''' include:
  - After adding URLs, your domain will be displayed in the '''Website URL''' section of the tracking page. The box next to '''Site Tracking''' will be checked by default, indicating visits to your whitelisted URL will be tracked once you install the code on your site.
  - The '''Conversations''' box will also be checked by default. If you are using the '''Conversations''' feature, the chat widget will appear on the tracked pages. You can uncheck this if you are not using the feature.


  > **Note**: The '''Conversations''' feature is no longer available for purchase to new customers as of January 3, 2023.
- '''Enable''' toggle: Controls whether the '''Site Tracking''' feature is active.
- '''Add Website URL''': The field where you input your website’s URL for tracking.
- '''Include all website pages''': A checkbox that determines whether to track all pages on the inputted website or just specific URLs.
- '''Conversations''': A checkbox that controls the appearance of the chat widget on tracked pages, provided you are using the '''Conversations''' feature.


== How to Install Site Tracking Code ==
=== Best practices and tips ===
To complete the setup of Site Tracking, you'll need to install the tracking code on your website:


1. **Access Tracking Code**:
1. **Ensure accurate URL entry**: Double-check your website URLs for accuracy to ensure correct tracking.
  - Return to your ActiveCampaign account, and navigate back to '''Website''' > '''Site Tracking'''.
2. **Placement of tracking code**: For optimal performance, always place the tracking code in the footer of your website.
3. **Monitor visits regularly**: Frequently check the '''Site Tracking''' reports to assess how contacts engage with your site and adjust your marketing strategies accordingly.
4. **Utilize segments**: Use segments in ActiveCampaign to tailor your messages based on the pages contacts visited on your website.


2. **Copy the Tracking Code**:
=== Common use cases with examples ===
  - Click the code provided in the '''Tracking Code''' box.
  - Copy the code to your clipboard.


3. **Paste in Your Website**:
- **E-commerce Tracking**: A retailer can track visitor behavior on their product pages to better understand customer interests and boost conversion rates through targeted email campaigns.
  - Paste the copied code into the footer of each page on your website you wish to track. Placing it in the footer ensures the code will load on all desired pages.
- **Content Engagement**: A blog can monitor which articles attract the most traffic and devise strategies to promote similar content or monetize popular posts.
  - It is advisable to check the documentation of your Content Management System (CMS) for proper code placement.
- **Lead Generation**: By tracking specific landing pages, businesses can optimize their lead generation efforts, enhancing the overall effectiveness of their campaigns.


  > **Note**: If you are using a WordPress site, refer to the active article on using Site Tracking with WordPress for detailed instructions.
=== Troubleshooting section ===


== Configuration Options and Settings ==
If you encounter issues with '''Site Tracking''', consider the following:
Here are the key configuration options available when setting up Site Tracking:


- **Enable Toggle**: Activates or deactivates Site Tracking.
- Ensure that the '''Site Tracking''' code is correctly installed in the footer of every page you wish to track.
- **Add Website URL**: Defines which URLs you want to track.
- Check that the correct URL has been added in the '''Add Website URL''' field.
- **Include all website pages**: You can decide to opt in or out to track all pages under your domain.
- Verify that the '''Enable''' toggle is turned on.
- **Site Tracking Box**: Indicates whether tracking is enabled for added URLs.
- If tracking is not functioning as expected, you may need to contact ActiveCampaign support for further assistance.
- **Conversations Box**: Immerses the chat widget on tracking pages if you are using the Conversations feature.


== Best Practices and Tips ==
=== Related features ===
- **Thoroughly Review Support Articles**: Familiarize yourself with the [[Overview of Site Tracking]] help article to enhance your understanding of how the feature works.
- **Install Code Correctly**: Ensure that the tracking code is installed in the footer of every page you wish to monitor for optimal functionality.
- **Regularly Monitor Data**: Keep an eye on the analytics provided by Site Tracking to adjust your marketing strategies and conversations accordingly.
- **Consider Page Relevance**: Only track pages that are relevant to your sales and marketing funnels to maintain a clean and effective tracking environment.


== Common Use Cases with Examples ==
- [[Website]]
- **Lead Scoring**: Utilize site tracking to gauge how leads interact with your website, adjusting their scores accordingly based on their activity.
- [[Automation]]
- **Personalized Marketing**: Use the data collected from site tracking to personalize marketing messages sent to different segments of your contact list.
- [[Conversations]]
- **Behavior-Based Automation**: Implement automation that connects with contacts based on specific pages they visit, enhancing engagement through targeted communications.


== Troubleshooting ==
=== FAQ section ===
In case you encounter issues with Site Tracking, consider the following steps:
- **Recheck Code Placement**: Ensure that the tracking code is correctly installed on all pages you wish to monitor.
- **Confirm Toggle Settings**: Verify that the '''Enable''' toggle is set to the '''On''' position.
- **Look at URL Formats**: Confirm that the website URLs entered conform to the correct format without the "http://".


== FAQ ==
'''Q1: What is Site Tracking?'''
*Q: Can I track pages other than my main domain?*
A1: '''Site Tracking''' is a feature that connects your marketing and sales processes to your website activity by tracking webpage visits made by contacts in real-time.
A: Yes, you can track subdomains and specific pages by entering their URLs in the '''Add Website URL''' field.


*Q: What should I do if the tracking isn’t working?*
'''Q2: How do I enable Site Tracking?'''
A: Double-check the placement of the tracking code and ensure the feature is enabled.
A2: You can enable it by navigating to '''Website > Site Tracking''' and toggling the '''Enable''' switch to the '''On''' position.


*Q: Is Site Tracking available in all ActiveCampaign plans?*
'''Q3: Can I track just one page?'''
A: Yes, this feature is available for the Starter, Plus, Pro, and Enterprise plans.
A3: Yes, you can track a single page by entering its specific URL and unchecking the '''Include all website pages''' option.


*Q: How does Site Tracking benefit my marketing efforts?*
'''Q4: What if I have multiple domains?'''
A: It allows you to understand visitor behaviors, segment audiences based on interests, and personalize marketing campaigns effectively.
A4: You can add multiple domains or subdomains by repeating the URL entry steps for each one.


*Q: Is there a limit to how many URLs I can track?*
'''Q5: Is Site Tracking compatible with all HTML email types?'''
A: There is no specified limit in the documentation for the number of URLs you can add for tracking.
A5: No, '''Site Tracking''' is not supported in 1:1 emails.


*Q: Can I see who visited my site?*
'''Q6: Where should I place the tracking code?'''
A: Yes, Site Tracking provides insights into contacts who visit your site, allowing for better follow-ups and engagement.
A6: The tracking code should be placed in the footer of each webpage you desire to track.


*Q: Will Site Tracking work with 1:1 emails?*
'''Q7: What happens if I do not see tracking data?'''
A: No, Site Tracking is not supported in 1:1 emails.
A7: Ensure that the tracking code is correctly implemented, the correct URLs are added, and the tracking is enabled. If the issue persists, consider reaching out to support.


For additional help and more advanced topics regarding Site Tracking, visit the relevant articles in the ActiveCampaign documentation.
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Latest revision as of 20:37, 3 November 2025

```mediawiki Navigation: Main_Page > Website > Site Tracking

How to set up Site Tracking[edit | edit source]

Site Tracking connects your marketing and sales processes to your website activity by tracking webpage visits made by contacts in real-time. This feature is crucial for understanding how contacts interact with your website, allowing you to tailor your marketing strategies more effectively.

It is important to note that Site Tracking is not supported in 1:1 emails.

How to access Site Tracking[edit | edit source]

To access the Site Tracking feature in ActiveCampaign, follow these steps: 1. Log in to your ActiveCampaign account. 2. In the left navigation menu, click on Website. 3. Select Site Tracking from the dropdown.

Step-by-step instructions[edit | edit source]

Here are the detailed instructions on how to set up Site Tracking:

1. **Enable Site Tracking**: 

  - Under the Site Tracking section, toggle the Enable switch to the On position.

2. **Add your website URL**: 

  - Type or paste your website URL into the Add Website URL field. Exclude the “http://" protocol, and you are not required to include the "www" portion of the URL to whitelist a domain.
  - The Include all website pages option is selected by default. If you want to whitelist a single page or subdomain instead of all website pages with your URL, type the specific URL of that page into the Add Website URL field and uncheck the Include all website pages box.

3. **Add your URL**: 

  - Click the Add button.

4. **Repeat for additional domains**: 

  - If you have other domains or subdomains to track, you can repeat steps 2 and 3 for each of them.

After completing these steps, your domain will display in the Website URL section of the tracking page. Remember that the Site Tracking box will be checked by default, meaning that your visits to the whitelisted URL will be tracked once the site tracking code is installed on your site.

You will also notice that the Conversations box is checked by default. This means if you're using the Conversations feature, the chat widget will appear on pages where the site tracking code is installed. You can uncheck this box if you're not using the Conversations feature. Note that as of January 3, 2023, this feature is no longer available for new customers.

How to install Site Tracking code[edit | edit source]

To install the Site Tracking code:

1. In your ActiveCampaign account, repeat steps 1 and 2 from the previous section. 2. Click the code in the Tracking Code box to highlight it. 3. Copy the code and paste it into the footer of each page on your website that you wish to track.

It is recommended to place the code in the footer for ease of tracking across all pages. However, be sure to review the documentation provided by your Content Management System (CMS) to ensure the correct placement of the code.

If you are using a WordPress site, please see our article on using Site Tracking with WordPress for more detailed instructions.

Configuration options and settings[edit | edit source]

The key configuration options for Site Tracking include:

- Enable toggle: Controls whether the Site Tracking feature is active. - Add Website URL: The field where you input your website’s URL for tracking. - Include all website pages: A checkbox that determines whether to track all pages on the inputted website or just specific URLs. - Conversations: A checkbox that controls the appearance of the chat widget on tracked pages, provided you are using the Conversations feature.

Best practices and tips[edit | edit source]

1. **Ensure accurate URL entry**: Double-check your website URLs for accuracy to ensure correct tracking. 2. **Placement of tracking code**: For optimal performance, always place the tracking code in the footer of your website. 3. **Monitor visits regularly**: Frequently check the Site Tracking reports to assess how contacts engage with your site and adjust your marketing strategies accordingly. 4. **Utilize segments**: Use segments in ActiveCampaign to tailor your messages based on the pages contacts visited on your website.

Common use cases with examples[edit | edit source]

- **E-commerce Tracking**: A retailer can track visitor behavior on their product pages to better understand customer interests and boost conversion rates through targeted email campaigns. - **Content Engagement**: A blog can monitor which articles attract the most traffic and devise strategies to promote similar content or monetize popular posts. - **Lead Generation**: By tracking specific landing pages, businesses can optimize their lead generation efforts, enhancing the overall effectiveness of their campaigns.

Troubleshooting section[edit | edit source]

If you encounter issues with Site Tracking, consider the following:

- Ensure that the Site Tracking code is correctly installed in the footer of every page you wish to track. - Check that the correct URL has been added in the Add Website URL field. - Verify that the Enable toggle is turned on. - If tracking is not functioning as expected, you may need to contact ActiveCampaign support for further assistance.

Related features[edit | edit source]

- Website - Automation - Conversations

FAQ section[edit | edit source]

Q1: What is Site Tracking? A1: Site Tracking is a feature that connects your marketing and sales processes to your website activity by tracking webpage visits made by contacts in real-time.

Q2: How do I enable Site Tracking? A2: You can enable it by navigating to Website > Site Tracking and toggling the Enable switch to the On position.

Q3: Can I track just one page? A3: Yes, you can track a single page by entering its specific URL and unchecking the Include all website pages option.

Q4: What if I have multiple domains? A4: You can add multiple domains or subdomains by repeating the URL entry steps for each one.

Q5: Is Site Tracking compatible with all HTML email types? A5: No, Site Tracking is not supported in 1:1 emails.

Q6: Where should I place the tracking code? A6: The tracking code should be placed in the footer of each webpage you desire to track.

Q7: What happens if I do not see tracking data? A7: Ensure that the tracking code is correctly implemented, the correct URLs are added, and the tracking is enabled. If the issue persists, consider reaching out to support.

```

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