Site Tracking: Difference between revisions

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'''Navigation:''' [[Main_Page]] > [[Getting Started]] > [[Tracking]] > Site Tracking
'''Navigation:''' [[Main_Page]] > [[Tracking]] > Site Tracking


= How Site Tracking Works with Your ActiveCampaign Landing Page =
== An Overview of Site Tracking ==


== Introduction ==
Site Tracking is a powerful feature that connects your marketing and sales processes to your website activity. It allows ActiveCampaign to "see" and "react" in real-time as contacts visit your site and view specific categories and pages. This functionality equips users with the insights needed to provide personalized experiences, enhancing engagement and driving conversions.
Site tracking is a powerful feature within ActiveCampaign that allows businesses to gain insights into individual contact behavior by tracking visits to landing pages. This feature captures data on what pages contacts visit, when they do it, and how often, providing a wealth of information to enhance marketing strategies. Understanding these insights is crucial for tailoring contact experiences, optimizing sales processes, and ultimately increasing conversions.


By utilizing site tracking, users can leverage behavioral targeting, trigger automated messages, and create highly specific segments based on actual user activity. This capacity to personalize marketing efforts based on observed behavior has become a cornerstone of effective digital marketing.
=== How to Access This Feature ===


== How to Access this Feature ==
To access Site Tracking, follow these steps:
To start using site tracking, you must first locate the appropriate settings within your ActiveCampaign account. This is typically found in the Settings menu under the Tracking section:


1. Log into your ActiveCampaign account.
1. Log into your ActiveCampaign account.
2. Navigate to the '''Website''' option in the left menu.
2. Navigate to the '''Settings''' section.
3. Click on the '''Site Tracking''' option.
3. Locate the '''Tracking''' page within the Settings menu.
4. From this page, you can whitelist your URL and obtain the tracking code needed for installation.


Once here, you will be able to activate and configure the site tracking capabilities as needed.
=== Step-by-Step Instructions ===


== Step-by-Step Instructions ==
Setting up Site Tracking is straightforward. Here are the detailed steps:
Below are detailed steps to turn on site tracking for your landing pages, including considerations for both default and custom domain setups:


=== Configuring Site Tracking for the Provided Domain ===
1. **Whitelist your URL**:
If you opt to use the ActiveCampaign default landing page domain (e.g., youractivecampaignaccountname.ac-page.com), the site tracking code is automatically applied to your published landing pages. This means no additional steps are necessary beyond ensuring that your account is properly configured.
  - Go to the '''Tracking''' settings in your ActiveCampaign account.
  - Enter the URL of your website you wish to track.


=== Activating Site Tracking for a Custom Domain (CNAME) ===
2. **Obtain the tracking code**:
If you are using a custom domain as your landing page (through CNAME), follow these steps to activate site tracking:
  - Once your URL is whitelisted, ActiveCampaign generates a tracking code for you.


1. From your ActiveCampaign account, navigate to the '''Website''' section in the left menu.
3. **Install the tracking code**:
2. Click on the '''Site Tracking''' option.
  - Add the tracking code to the footer of every page on your website where you want to track visits.
3. In the Site Tracking section, find the toggle switch and set it to '''On''' by clicking on it.
  - Important: Do not use third-party platforms (like Google Tag Manager) to place this code, as it may hinder accurate tracking.
4. Enter your ActiveCampaign page domain into the '''Add Website URL''' field.
5. Click the '''Add''' button to finalize the process.


By default, the '''Include all website pages''' checkbox allows for tracking of all pages that utilize the specified CNAME. If you prefer to limit this tracking, uncheck this box. After enabling, the site tracking code will automatically apply to all pages you publish through ActiveCampaign.
4. **Allow for identification**:
  - Contacts will be identified through one of three methods:
    - Clicking a link in an ActiveCampaign campaign.
    - Submitting an ActiveCampaign form.
    - Dynamically inserting the email address of known visitors into the tracking code.


== Configuration Options and Settings ==
=== Configuration Options and Settings ===
When configuring site tracking, users will encounter several important options:


- '''Enable''': The toggle to activate site tracking.
When configuring Site Tracking, take note of the following important '''configuration options''':
- '''Add Website URL''': The field where you input your domain.
- '''Include all website pages''': A setting that, when checked, will track all pages under the specified domain.


These options allow users to tailor site tracking functionality to their specific needs, whether using a default or custom domain.
- **Whitelisted URLs**: Only URLs added to ActiveCampaign's ''Tracking'' settings can track user visits.
- **Tracking Code**: You will need to install the site tracking JavaScript code on your website. This code is unique for your account and is essential for gathering page view data.
- **Identification Methods**:
  - When contacts click on campaign links or submit forms, identification is automatic if the corresponding page is whitelisted.
  - For advanced tracking, you can insert the email address of a known contact into the tracking code using the line:
    ```
    vgo('setEmail', 'Email_Address_Goes_Here');
    ```


== Best Practices and Tips ==
=== Best Practices and Tips ===
To maximize the effectiveness of site tracking, consider the following best practices:


1. **Identify Contacts**: Ensure that contacts are identified when they visit your landing page. This data is essential for effective segmentation and behavior analysis.
To maximize the benefits of Site Tracking, consider the following tips:
2. **Use Behavioral Data**: Utilize the information gathered to create segments based on page visits. This can lead to more personalized marketing campaigns and better engagement rates.
3. **Trigger Automations**: Leverage site tracking data to trigger automated messages. For example, if a contact visits a specific product page multiple times, an automated follow-up message or offer can significantly increase conversion chances.
4. **Observe Engagement Patterns**: Regularly review site tracking insights to notice patterns in how contacts interact with your landing pages.


== Common Use Cases with Examples ==
1. **Install Tracking on All Pages**: Ensure that the tracking code is on every page you want to monitor for maximum data collection.
Site tracking can be applied in various ways to enhance engagement and conversions. Here are some typical use cases:
2. **Use Unique Pages for Forms**: Ensure that redirected pages post-form submission have the tracking code to capture data accurately.
3. **Segmentation**: Utilize the data collected to segment contacts based on behavior, such as page views and interactions.
4. **Automate Responses**: Set up automations that trigger messages based on page views. This will enhance user engagement through timely communication.


- **Lead Scoring**: Increase the lead score of contacts who frequently visit high conversion pages, indicating a strong interest.
=== Common Use Cases with Examples ===
- **Targeted Offers**: Send personalized offers to contacts based on the specific pages they visit or the frequency of their visits.
- **Follow-up Campaigns**: Automatically trigger follow-up campaigns for contacts who engage with content but do not convert.


These examples illustrate how utilizing site tracking can lead to more informed marketing strategies.
Site Tracking can significantly improve your marketing and sales strategies. Here are common use cases:


== Troubleshooting ==
- **Triggered Messaging**: Send a coupon code to a contact who views a product page but doesn’t make a purchase, initiating a follow-up action.
In the event you encounter issues with site tracking, consider the following troubleshooting steps:
- **Interest Tags**: Apply tags when contacts visit specific product categories multiple times, enabling targeted follow-up emails.
- **Automation Forking**: Differentiate contacts in your automation workflows based on specific pages they have visited, allowing for personalized interactions.
- **Sales Pipeline Adjustments**: Move contacts within your sales pipeline based on the pages they view, ensuring you're responsive to their interests.
- **Personalized Campaigns**: Use Conditional Content features within campaigns to reflect the categories of a site that contacts frequently visit.


- Ensure contacts are being identified as required for tracking to function properly.
=== Troubleshooting ===
- If using a CNAME, double-check that it is correctly configured and that you have enabled tracking under the specific domain settings.
- Contact support if tracking data does not appear as expected after completing the setup.


== Related Features ==
Here are some common issues and troubleshooting steps:
To further enhance your understanding and use of site tracking, you might find the following features helpful:
- [[Getting Started]] with Automations
- [[Tracking]] options such as event tracking for deeper insights


== FAQ ==
- **Tracking Code Not Working**:
=== 1. What plans include site tracking? ===
  - Ensure the tracking code is correctly placed in the footer of your website.
Site tracking is available for the Plus, Pro, and Enterprise plans within ActiveCampaign.
  - Double-check that the URLs are whitelisted in your ActiveCampaign account.


=== 2. How can I ensure my contacts are identified for site tracking? ===
- **Contacts Not Identified**:
Make sure you have the tracking code integrated and that contacts are logging in or filling out forms to be identified on your landing pages.
  - Verify that links clicked in campaigns lead to pages with the tracking code installed.
  - If using forms, ensure the redirected page has the tracking code and is set up correctly.


=== 3. Can I track visits to non-ActiveCampaign pages? ===
=== Related Features ===
No, site tracking is specifically designed to track contacts on your ActiveCampaign landing pages.


=== 4. What data can I see for tracked contacts? ===
For more insights into how Site Tracking integrates with other ActiveCampaign features, you might explore:
You can view individual contact behavior such as the specific pages they visited, the time of visit, and the frequency of their visits.


=== 5. Is there a limit to how many pages can be tracked? ===
- [[Automation]]: Learn how to automate responses based on user behavior.
No specific limits are imposed, but it's recommended to use the '''Include all website pages''' setting judiciously based on your tracking needs.
- [[Segmentation]]: Understand how to create targeted segments using page view data.


=== 6. How does site tracking help improve conversion rates? ===
=== Frequently Asked Questions (FAQ) ===
By providing insights into user behavior, you can tailor your marketing strategies to target contacts more effectively, thereby improving conversion opportunities.


=== 7. What if I don’t see tracking data reflected in my reports? ===
1. **What is Site Tracking?**
Check your settings to ensure site tracking is enabled and that contacts are being properly identified during visits.
  - Site Tracking is a feature that allows you to monitor the pages your contacts visit on your website and use that information to enhance marketing efforts.


For a deeper understanding of site tracking and its features, refer to the full documentation and resources available in your ActiveCampaign account.
2. **How do I set up Site Tracking?**
  - You need to whitelist your URL, grab the tracking code from the settings, and install this code on your website.
 
3. **Can I track multiple sites?**
  - Yes, with one Site Tracking code generated, you can use it across multiple sites, provided they are all whitelisted.
 
4. **What type of cookies does Site Tracking use?**
  - Site Tracking uses first-party cookies for tracking, ensuring data security and user transparency.
 
5. **Is it possible to identify contacts without clicking links?**
  - Yes, contacts can be identified through form submissions or by dynamically inserting their email address into the tracking code.
 
6. **How does Site Tracking differ from traditional analytics tools?**
  - Unlike traditional analytics tools that provide aggregated data, Site Tracking gives insights into individual contact behaviors and interactions, facilitating personalized marketing.
 
7. **What if I need help with installation?**
  - If you find the technical aspects challenging, consider reaching out to your web developer or consulting with ActiveCampaign support.
 
By using Site Tracking effectively, businesses can leverage valuable insights to improve customer engagement and drive higher conversion rates.
```
```

Revision as of 20:36, 3 November 2025

```mediawiki Navigation: Main_Page > Tracking > Site Tracking

An Overview of Site Tracking

Site Tracking is a powerful feature that connects your marketing and sales processes to your website activity. It allows ActiveCampaign to "see" and "react" in real-time as contacts visit your site and view specific categories and pages. This functionality equips users with the insights needed to provide personalized experiences, enhancing engagement and driving conversions.

How to Access This Feature

To access Site Tracking, follow these steps:

1. Log into your ActiveCampaign account. 2. Navigate to the Settings section. 3. Locate the Tracking page within the Settings menu. 4. From this page, you can whitelist your URL and obtain the tracking code needed for installation.

Step-by-Step Instructions

Setting up Site Tracking is straightforward. Here are the detailed steps:

1. **Whitelist your URL**: 

  - Go to the Tracking settings in your ActiveCampaign account.
  - Enter the URL of your website you wish to track.

2. **Obtain the tracking code**: 

  - Once your URL is whitelisted, ActiveCampaign generates a tracking code for you.

3. **Install the tracking code**: 

  - Add the tracking code to the footer of every page on your website where you want to track visits.
  - Important: Do not use third-party platforms (like Google Tag Manager) to place this code, as it may hinder accurate tracking.

4. **Allow for identification**: 

  - Contacts will be identified through one of three methods:
    - Clicking a link in an ActiveCampaign campaign.
    - Submitting an ActiveCampaign form.
    - Dynamically inserting the email address of known visitors into the tracking code.

Configuration Options and Settings

When configuring Site Tracking, take note of the following important configuration options:

- **Whitelisted URLs**: Only URLs added to ActiveCampaign's Tracking settings can track user visits. - **Tracking Code**: You will need to install the site tracking JavaScript code on your website. This code is unique for your account and is essential for gathering page view data. - **Identification Methods**: 

  - When contacts click on campaign links or submit forms, identification is automatic if the corresponding page is whitelisted.
  - For advanced tracking, you can insert the email address of a known contact into the tracking code using the line: 
    ```
    vgo('setEmail', 'Email_Address_Goes_Here');
    ```

Best Practices and Tips

To maximize the benefits of Site Tracking, consider the following tips:

1. **Install Tracking on All Pages**: Ensure that the tracking code is on every page you want to monitor for maximum data collection. 2. **Use Unique Pages for Forms**: Ensure that redirected pages post-form submission have the tracking code to capture data accurately. 3. **Segmentation**: Utilize the data collected to segment contacts based on behavior, such as page views and interactions. 4. **Automate Responses**: Set up automations that trigger messages based on page views. This will enhance user engagement through timely communication.

Common Use Cases with Examples

Site Tracking can significantly improve your marketing and sales strategies. Here are common use cases:

- **Triggered Messaging**: Send a coupon code to a contact who views a product page but doesn’t make a purchase, initiating a follow-up action. - **Interest Tags**: Apply tags when contacts visit specific product categories multiple times, enabling targeted follow-up emails. - **Automation Forking**: Differentiate contacts in your automation workflows based on specific pages they have visited, allowing for personalized interactions. - **Sales Pipeline Adjustments**: Move contacts within your sales pipeline based on the pages they view, ensuring you're responsive to their interests. - **Personalized Campaigns**: Use Conditional Content features within campaigns to reflect the categories of a site that contacts frequently visit.

Troubleshooting

Here are some common issues and troubleshooting steps:

- **Tracking Code Not Working**: 

  - Ensure the tracking code is correctly placed in the footer of your website.
  - Double-check that the URLs are whitelisted in your ActiveCampaign account.

- **Contacts Not Identified**: 

  - Verify that links clicked in campaigns lead to pages with the tracking code installed.
  - If using forms, ensure the redirected page has the tracking code and is set up correctly.

Related Features

For more insights into how Site Tracking integrates with other ActiveCampaign features, you might explore:

- Automation: Learn how to automate responses based on user behavior. - Segmentation: Understand how to create targeted segments using page view data.

Frequently Asked Questions (FAQ)

1. **What is Site Tracking?** 

  - Site Tracking is a feature that allows you to monitor the pages your contacts visit on your website and use that information to enhance marketing efforts.

2. **How do I set up Site Tracking?** 

  - You need to whitelist your URL, grab the tracking code from the settings, and install this code on your website.

3. **Can I track multiple sites?** 

  - Yes, with one Site Tracking code generated, you can use it across multiple sites, provided they are all whitelisted.

4. **What type of cookies does Site Tracking use?** 

  - Site Tracking uses first-party cookies for tracking, ensuring data security and user transparency.

5. **Is it possible to identify contacts without clicking links?** 

  - Yes, contacts can be identified through form submissions or by dynamically inserting their email address into the tracking code.

6. **How does Site Tracking differ from traditional analytics tools?** 

  - Unlike traditional analytics tools that provide aggregated data, Site Tracking gives insights into individual contact behaviors and interactions, facilitating personalized marketing.

7. **What if I need help with installation?** 

  - If you find the technical aspects challenging, consider reaching out to your web developer or consulting with ActiveCampaign support.

By using Site Tracking effectively, businesses can leverage valuable insights to improve customer engagement and drive higher conversion rates. ```

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