Meta Information

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How to set meta information for your ActiveCampaign page

Meta information is crucial for helping your content gain visibility on search engines and social media platforms. In this article, you will learn how to set your ActiveCampaign page's meta information to assist people in finding and understanding your content. Setting an effective meta title, description, an image for social media, and relevant keywords can significantly improve your page's SEO performance.

This feature is available for the following plan types: Plus, Pro, and Enterprise.

How to access this feature

To access the meta information settings for your ActiveCampaign page, follow these straightforward steps:

1. Open the left menu and click on Website. 2. Select Pages from the dropdown. 3. Locate and click the dropdown to the right of the page you want to modify. 4. Choose the View Page Settings option.

Once you have completed these steps, you will be taken to the settings view for that specific page where you can manage your meta information.

Step-by-step instructions

Once you have accessed the page settings, you will need to navigate to the appropriate sections for configuring your meta information. Follow these detailed instructions:

Setting Search Meta information

1. In the Meta tab, you will find the Search Meta section. 2. The Search Preview to the right will show you a preview of how your page will appear in search results. 3. Fill in the following fields:

  * Favicon: Here, you can upload your brand's favicon. This image will display in the browser's address bar and next to your page's name in a bookmark list.
  
  * Title: Use the Title field to define the primary purpose of your page. This title is displayed in search engine results and is highly significant for your SEO strategy.
  
  * Description: Use this field to describe the content of your page. The description appears on the search engine results pages (SERP) and plays an important role in attracting users to click through to your page.
  
  * Keywords: These are used by search engines to determine the relevancy of your page in relation to user search queries.

Setting Social Meta information

Next, you can set how your page's information appears when you link to it on social media platforms.

1. In the same Meta tab, locate the Social Meta section. 2. You have the option to use the same title and description from the Search Meta section, or you can create distinct ones for social media by unchecking the "Use the SEO title and description for social information" checkbox. 3. Fill in the following fields:

  * Social Image: Upload or select an image that will appear when you link this page on social media.
  
  * Social Title: This will be the title shown when you link this page on a social media platform.
  
  * Social Description: This will be the description shown when you link this page on a social media platform.

Configuration options and settings

In summary, here are the key configuration options you can set for your page's meta information:

• **Favicon**
• **Title**
• **Description**
• **Keywords**
• **Social Image**
• **Social Title**
• **Social Description**

Each of these settings plays a role in how your page is represented across search engines and social media, impacting how users perceive and access your content.

Best practices and tips

When setting your meta information, consider the following best practices:

• Ensure that your **Title** accurately reflects the content on your page and includes relevant keywords.
• Write a compelling **Description** that not only explains your content but also entices users to click on your link.
• Use **Keywords** strategically—avoid keyword stuffing and instead focus on relevant terms that relate to your content.
• Choose a high-quality and relevant **Social Image** that effectively represents your brand and content when shared on social media.
• Test different **titles** and **descriptions** for social media to see what best resonates with your audience.

Common use cases with examples

Here are some common scenarios where properly setting meta information can be beneficial:

• A blog about digital marketing can use a descriptive **Title** such as "10 Effective Digital Marketing Strategies," with a **Description** highlighting the key takeaways.
• An e-commerce page can set a **Social Image** featuring the product prominently for better visual engagement on platforms like Facebook or Instagram.
• A service page can include **Keywords** focused on the services offered, helping potential customers find exactly what they are looking for.

Troubleshooting

If you encounter issues with your meta information not displaying as expected:

1. Double-check you have saved the **Meta** settings after making changes. 2. Clear your browser cache to ensure that you’re viewing the most current version of your page. 3. Note that it may take some time for search engines and social media platforms to update their caches and reflect the changes you've made.

Related features

For further enhancements to your online presence, consider exploring the following features:

• Website - Overview of resources and options available within the ActiveCampaign website functionality.
• Pages - Managing different types of pages in your ActiveCampaign account.

FAQ

What is meta information?

Meta information includes details about your webpage, such as the title, description, keywords, and images used when shared on social media.

How do I set the meta information for multiple pages?

You will need to follow the steps mentioned in this article for each page you want to configure since meta information is set on a per-page basis.

Why is a favicon important?

A favicon enhances brand recognition by providing a visual identity in browser tabs and bookmark lists.

Can I use the same title and description for social media and search engines?

Yes, you have the option to use the same settings or create unique ones specifically for social media.

How long does it take for changes in meta information to take effect?

Changes may take a few hours to several days to reflect in search engine results and on social media.

Can I use emojis or special characters in my meta information?

While some platforms may support special characters, it’s generally best practice to avoid them in your meta information for broader compatibility.

Is there a character limit for titles and descriptions?

While there's no strict limit, it’s advisable to keep titles under 60 characters and descriptions under 160 characters for optimal display in search engines.

By following the guidelines in this article on setting meta information, you can improve the searchability and attractiveness of your ActiveCampaign page, ultimately driving more traffic and engagement. ```