Landing Page

```mediawiki Navigation: Main_Page > Website > Pages > Landing Page

How to Create a Landing Page in ActiveCampaign

Creating a landing page is a significant aspect of digital marketing, allowing businesses to broaden their reach and effectively engage with potential customers. With ActiveCampaign's landing page feature, you can design and deploy a landing page tailored to boost lead generation, collect opt-ins, sell products, and trigger automated workflows. This article will guide you through the entire process of creating a landing page using ActiveCampaign's intuitive tools.

How to Access This Feature

To create a landing page in ActiveCampaign, you need to navigate to the Pages section of your account. The following steps outline how to access this feature:

1. Log into your ActiveCampaign account. 2. Go to Website in the main navigation menu. 3. Select Pages from the dropdown options.

From here, you will be able to start building your landing page.

Step-by-Step Instructions

Follow these step-by-step instructions to create your landing page:

1. **Navigate** to Website > Pages. 2. Click the Start building button. 3. Select Add a new page. 4. The templates page will load. Browse through the available templates:

  - To use a template, hover over it and click the Use This Template option.
  - If you prefer a custom design, select the Blank option.
  - You can preview any template by clicking the Preview option while hovering over the template.

5. Once you’ve chosen a template, the template will load in the page builder, and a Rename Page modal will appear. Enter your desired page name and click Save.

You’re now equipped to customize your landing page and enrich it with your content.

Customizing the Page Design

In the page builder, you can personalize your landing page by adding various content blocks and customizing the theme and layout. Here's how:

Add Content and Format Your Layout

Each page utilizes **page blocks** to structure the layout:

- To add a block, drag it from the right-hand side into your layout. - Types of page blocks available include:

  - Section: Organize other content blocks.
  - Row: Create rows for better alignment.
  - Column: Split content into multiple columns.
  - Text: Add text content.
  - Headline: Insert attention-grabbing headlines.
  - Button: Include buttons for downloads or website redirects.
  - Inline form: Add an ActiveCampaign form directly.
  - Image: Incorporate images.
  - Video: Embed videos.

Edit the Page Theme

To enhance the aesthetic appeal, click on the Theme tab located in the right pane. Customize the following elements:

- **Background** - **Color Palette** - **Font Family** - **Font Sizes** - **Page Layout**

Adding a Form to Your Landing Page

Integrating a form is essential for lead generation. ActiveCampaign offers three distinct options for adding a form:

Option 1: Create an ActiveCampaign Form

- Drag and drop the Inline form block onto your page layout. - Select Build a new form. - Enter the form name, choose your **Form Action**, and click Start building your form.

Option 2: Add an Existing ActiveCampaign Form

- Use the Inline form block to embed an existing form from the Forms section of your ActiveCampaign account.

Option 3: Use the Pages Form Block

- Drag the Pages Form block to your layout. Please note that this does not opt-in contacts for email marketing.

Add Tracking and Analytics Code

To track visitor engagement, you can enable ActiveCampaign site tracking. Navigate to the Tracking page in your account and enable site tracking by whitelisting your domain. Additionally, for Google Analytics integration, add your tracking ID to the page settings.

Set Meta Information for Your Landing Page

Meta information is crucial for online visibility and effective search engine optimization. Access this feature via the page settings:

1. Hover over the page name in the Pages section. 2. Click View Page Settings. 3. Select the Meta tab to configure your meta information, such as title and keywords.

Branded Page Footer

By default, your published landing page includes a footer stating, "Built with ActiveCampaign." You can toggle this branding in the page builder under the Theme tab.

Preview Your Landing Page

To review how your page looks prior to publishing, click on the Preview page button located at the top right. This will open the preview in a new tab, but please note that the preview does not collect metrics.

Publish Your Landing Page or Save It as a Template

After finalizing your landing page, you can either publish it or save it as a template:

To Publish your Page

1. Click the Publish page button. 2. Choose a domain from the dropdown menu and type the desired URL. 3. Click the Publish button to make your page live.

To Save as a Template

1. Click the ellipsis next to the page name. 2. Select Save as Template.

Share Your Landing Page

Once published, share your landing page through ads, emails, or social media. Simply copy the landing page URL and distribute it to your audience.

Manage Your Landing Page

You can manage your published page at any time. To edit its content, navigate to Pages in your ActiveCampaign account, hover over the desired page, and click Edit Design. You can also:

- View your live page. - Deactivate the page to revert to draft status. - Rename your page or save it as a template.

Best Practices and Tips

- Utilize compelling headlines and cohesive color schemes in your design. - Ensure your page is mobile-friendly by previewing it in different formats. - Implement effective call-to-action (CTA) buttons to guide user interactions. - Regularly analyze performance metrics to enhance and optimize your landing pages.

Troubleshooting

If you encounter issues while creating your landing page:

- Verify your internet connection. - Ensure that you're using a supported browser. - Clear the browser cache if pages are not loading correctly. - Review your form settings if submissions are not being received.

FAQ

1. What type of landing pages can I create?

You can create pages for lead generation, product sales, and collecting opt-ins.

2. Do I need coding skills to use the page builder?

No, the page builder is designed for easy drag-and-drop functionality without requiring coding knowledge.

3. Can I change the URL of my landing page after publishing?

Yes, you can update the page URL via the page management options.

4. How do I track the performance of my landing page?

Enable ActiveCampaign site tracking and integrate Google Analytics to monitor engagement.

5. Can I edit my landing page after publishing?

Yes, you can make changes to the content, layout, and settings of your landing page anytime.

6. What forms can I add to my landing page?

You can create new forms or use existing forms from your ActiveCampaign account.

7. How do I ensure my landing page is optimized for SEO?

Set appropriate meta information and ensure relevant keywords are included to enhance discoverability.

By following the guidelines outlined in this article, you should be well-equipped to create an effective landing page using ActiveCampaign. This feature is versatile and can be adapted to suit various marketing needs, allowing you to engage your audience and achieve your business goals. ```