Site Tracking: Difference between revisions

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```mediawiki
'''Navigation:''' [[Main_Page]] > [[Apps]] > [[Shopify]] > Site Tracking
'''Navigation:''' [[Main_Page]] > [[Getting Started]] > [[Tracking]] > Site Tracking


= Use ActiveCampaign Site Tracking with your Shopify store =
= How Site Tracking Works with Your ActiveCampaign Landing Page =


== Introduction ==
== Introduction ==
ActiveCampaign Site Tracking is a feature that allows you to track page visits made to your Shopify store. This functionality is vital as it helps create automated workflows based on visits to your store, enhancing your marketing strategy. With Site Tracking, you gain insights about which identified contacts are visiting your pages, enabling you to tailor communications and marketing efforts effectively.  
Site tracking is a powerful feature within ActiveCampaign that allows businesses to gain insights into individual contact behavior by tracking visits to landing pages. This feature captures data on what pages contacts visit, when they do it, and how often, providing a wealth of information to enhance marketing strategies. Understanding these insights is crucial for tailoring contact experiences, optimizing sales processes, and ultimately increasing conversions.


This article specifically applies to customers using the ActiveCampaign Shopify integration, providing step-by-step guidance on how to set up and utilize Site Tracking within your store.
By utilizing site tracking, users can leverage behavioral targeting, trigger automated messages, and create highly specific segments based on actual user activity. This capacity to personalize marketing efforts based on observed behavior has become a cornerstone of effective digital marketing.


== How to Access Site Tracking ==
== How to Access this Feature ==
To utilize Site Tracking for your Shopify store, the feature must be properly configured following the connection of your Shopify store to your ActiveCampaign account. Depending on whether you connected your store before or after April 27, 2021, the steps to set up Site Tracking will vary.
To start using site tracking, you must first locate the appropriate settings within your ActiveCampaign account. This is typically found in the Settings menu under the Tracking section:
 
1. Log into your ActiveCampaign account.
2. Navigate to the '''Website''' option in the left menu.
3. Click on the '''Site Tracking''' option.
 
Once here, you will be able to activate and configure the site tracking capabilities as needed.


== Step-by-Step Instructions ==
== Step-by-Step Instructions ==
Below are detailed steps to turn on site tracking for your landing pages, including considerations for both default and custom domain setups:


=== For Connections Made on or After April 27, 2021 ===
=== Configuring Site Tracking for the Provided Domain ===
1. Once you connect your Shopify with ActiveCampaign, you will be prompted to install the ActiveCampaign CX Automation app in your store.
If you opt to use the ActiveCampaign default landing page domain (e.g., youractivecampaignaccountname.ac-page.com), the site tracking code is automatically applied to your published landing pages. This means no additional steps are necessary beyond ensuring that your account is properly configured.
2. Upon successful installation, ActiveCampaign will:
  * Automatically add '''Site Tracking''' code to your Shopify store.
  * Automatically whitelist your domain (your Shopify store URL) in your ActiveCampaign account.


To view your whitelisted domain:
=== Activating Site Tracking for a Custom Domain (CNAME) ===
- Navigate to **Website** > **Site Tracking** in your ActiveCampaign account.
If you are using a custom domain as your landing page (through CNAME), follow these steps to activate site tracking:


=== Turning Off Site Tracking ===
1. From your ActiveCampaign account, navigate to the '''Website''' section in the left menu.
To disable Site Tracking at any time:
2. Click on the '''Site Tracking''' option.
1. Log into your ActiveCampaign account.
3. In the Site Tracking section, find the toggle switch and set it to '''On''' by clicking on it.
2. Click **Website** > **Site Tracking**.
4. Enter your ActiveCampaign page domain into the '''Add Website URL''' field.
3. On the Tracking page, uncheck the '''Site Tracking''' box next to your whitelisted domain.
5. Click the '''Add''' button to finalize the process.


You can also toggle the '''Enable''' switch in the '''Site Tracking''' box to the "Off" position. Note that this will deactivate Site Tracking for all whitelisted domains in your ActiveCampaign account.
By default, the '''Include all website pages''' checkbox allows for tracking of all pages that utilize the specified CNAME. If you prefer to limit this tracking, uncheck this box. After enabling, the site tracking code will automatically apply to all pages you publish through ActiveCampaign.


=== For Connections Made Before April 27, 2021 ===
== Configuration Options and Settings ==
If you established the connection prior to the specified date, you must manually set up Site Tracking. Here’s how:
When configuring site tracking, users will encounter several important options:


1. Click **Website** > **Site Tracking** in the left menu.
- '''Enable''': The toggle to activate site tracking.
2. Toggle the '''Enable''' switch to the "On" position in the Site Tracking box.
- '''Add Website URL''': The field where you input your domain.
3. Add your domain to the whitelist by typing it into the '''Add Website URL''' field and then click the '''Add''' button.
- '''Include all website pages''': A setting that, when checked, will track all pages under the specified domain.
  * Ensure the domain you add is your store URL.
  * If you're not utilizing the '''Conversations''' feature, you can uncheck the '''Conversations''' box.


4. Copy the Site Tracking code displayed in the '''Tracking Code''' box and paste it into a new text file.
These options allow users to tailor site tracking functionality to their specific needs, whether using a default or custom domain.
5. Remove the following two Javascript tags from your text file:
  * <script type="text/javascript">
  * </script>


6. Save your text file as plain text with a .JS extension. (Tip: If using TextEdit on Mac, you may need to convert your document from Rich Text to Plain Text.)
== Best Practices and Tips ==
7. Log into your Shopify store and navigate to **Online Store** then **Themes** on the left menu.
To maximize the effectiveness of site tracking, consider the following best practices:
8. Click **Actions** from the dropdown, select **Edit Code**.
9. In the **Assets** section, select '''Add a new asset.'''
10. Click the **Choose File** button, select the Javascript file you created, and click **Upload asset.**
11. Head to the **Layout** section at the top of the Themes page and select **theme.liquid.** In the head section, add the line:
    * {{ 'ActiveCampaign_Tracking.js' | asset_url | script_tag }}
  * Replace 'ActiveCampaign_Tracking.js' with your actual JS file name.
12. Click **Save** once finished.


=== Verifying Successful Installation ===
1. **Identify Contacts**: Ensure that contacts are identified when they visit your landing page. This data is essential for effective segmentation and behavior analysis.
To confirm that Site Tracking code is correctly installed:
2. **Use Behavioral Data**: Utilize the information gathered to create segments based on page visits. This can lead to more personalized marketing campaigns and better engagement rates.
1. Visit your store's public page.
3. **Trigger Automations**: Leverage site tracking data to trigger automated messages. For example, if a contact visits a specific product page multiple times, an automated follow-up message or offer can significantly increase conversion chances.
2. Open your browser's developer tools.
4. **Observe Engagement Patterns**: Regularly review site tracking insights to notice patterns in how contacts interact with your landing pages.
3. The developer console should display the JS file and the ActiveCampaign tracking code.


For assistance on locating your browser's developer tools, refer to these resources:
== Common Use Cases with Examples ==
- [Chrome Developer Tools](https://developer.chrome.com/devtools)
Site tracking can be applied in various ways to enhance engagement and conversions. Here are some typical use cases:
- [Firefox Developer Tools](https://developer.mozilla.org/en-US/docs/Tools/Web_Console)
- [Internet Explorer DevTools](https://docs.microsoft.com/en-us/microsoft-edge/f12-devtools-guide)


== Configuration Options and Settings ==
- **Lead Scoring**: Increase the lead score of contacts who frequently visit high conversion pages, indicating a strong interest.
- **Site Tracking Code**: A unique code connected to your ActiveCampaign account is pivotal for the tracking functionality.
- **Targeted Offers**: Send personalized offers to contacts based on the specific pages they visit or the frequency of their visits.
- **Enable/Disable Toggle**: Controls the activation of '''Site Tracking''' functionality.
- **Follow-up Campaigns**: Automatically trigger follow-up campaigns for contacts who engage with content but do not convert.
- **Whitelisted Domain**: The domain from which visits are tracked must be added to your whitelist to ensure proper tracking of user activities.
- **Javascript Code**: Custom implementation must involve pasting the Javascript file into your Shopify store to activate tracking.


== Best Practices and Tips ==
These examples illustrate how utilizing site tracking can lead to more informed marketing strategies.
- Regularly check that your '''Site Tracking''' setup is functioning properly by verifying the code installation.
- Ensure that your store's URL is accurately added to the whitelist.
- Use the analytical data from tracked visits to inform your marketing strategies and improve customer engagement.
- Familiarize yourself with the developer tools in your browser for efficient troubleshooting and validation of the tracking setup.


== Troubleshooting ==
== Troubleshooting ==
If you encounter issues during the setup:
In the event you encounter issues with site tracking, consider the following troubleshooting steps:
- Ensure that you correctly removed the specified Javascript tags.
 
- Confirm that you saved your file with the appropriate .JS extension.
- Ensure contacts are being identified as required for tracking to function properly.
- If issues persist with the Shopify theme, consult [Shopify's "Support for themes" page](https://help.shopify.com/en/manual/online-store/themes/theme-support).
- If using a CNAME, double-check that it is correctly configured and that you have enabled tracking under the specific domain settings.
- Contact support if tracking data does not appear as expected after completing the setup.
 
== Related Features ==
To further enhance your understanding and use of site tracking, you might find the following features helpful:
- [[Getting Started]] with Automations
- [[Tracking]] options such as event tracking for deeper insights


== FAQ ==
== FAQ ==
=== What is Site Tracking? ===
=== 1. What plans include site tracking? ===
Site Tracking in ActiveCampaign allows you to track page visits made by identified contacts on your Shopify store, enabling automated workflows.
Site tracking is available for the Plus, Pro, and Enterprise plans within ActiveCampaign.


=== How do I ensure my domain is whitelisted? ===
=== 2. How can I ensure my contacts are identified for site tracking? ===
You can check your whitelisted domain by navigating to **Website** > **Site Tracking** in your ActiveCampaign account.
Make sure you have the tracking code integrated and that contacts are logging in or filling out forms to be identified on your landing pages.


=== Can I turn off Site Tracking at any time? ===
=== 3. Can I track visits to non-ActiveCampaign pages? ===
Yes, you can deactivate Site Tracking at any time using the settings in your ActiveCampaign account.
No, site tracking is specifically designed to track contacts on your ActiveCampaign landing pages.


=== What should I do if my tracking code is not working? ===
=== 4. What data can I see for tracked contacts? ===
Make sure you followed all installation steps correctly. Verify your domain is whitelisted and consider checking your browser's developer tools for errors.
You can view individual contact behavior such as the specific pages they visited, the time of visit, and the frequency of their visits.


=== Is Site Tracking available on all ActiveCampaign plans? ===
=== 5. Is there a limit to how many pages can be tracked? ===
Yes, Site Tracking is available on the Starter, Plus, Pro, and Enterprise plans of ActiveCampaign.
No specific limits are imposed, but it's recommended to use the '''Include all website pages''' setting judiciously based on your tracking needs.


=== Do I need technical knowledge to set up Site Tracking? ===
=== 6. How does site tracking help improve conversion rates? ===
While basic web development knowledge can be beneficial, the steps are designed to be straightforward for most users.
By providing insights into user behavior, you can tailor your marketing strategies to target contacts more effectively, thereby improving conversion opportunities.


=== Where can I find more resources for troubleshooting? ===
=== 7. What if I don’t see tracking data reflected in my reports? ===
For more help with your Shopify theme, you can access resources directly on Shopify's support pages.
Check your settings to ensure site tracking is enabled and that contacts are being properly identified during visits.


Learn more about ActiveCampaign's Site Tracking [here](https://help.activecampaign.com/hc/en-us/articles/221542267-An-overview-of-Site-Tracking).
For a deeper understanding of site tracking and its features, refer to the full documentation and resources available in your ActiveCampaign account.
```
```

Revision as of 20:22, 3 November 2025

```mediawiki Navigation: Main_Page > Getting Started > Tracking > Site Tracking

How Site Tracking Works with Your ActiveCampaign Landing Page

Introduction

Site tracking is a powerful feature within ActiveCampaign that allows businesses to gain insights into individual contact behavior by tracking visits to landing pages. This feature captures data on what pages contacts visit, when they do it, and how often, providing a wealth of information to enhance marketing strategies. Understanding these insights is crucial for tailoring contact experiences, optimizing sales processes, and ultimately increasing conversions.

By utilizing site tracking, users can leverage behavioral targeting, trigger automated messages, and create highly specific segments based on actual user activity. This capacity to personalize marketing efforts based on observed behavior has become a cornerstone of effective digital marketing.

How to Access this Feature

To start using site tracking, you must first locate the appropriate settings within your ActiveCampaign account. This is typically found in the Settings menu under the Tracking section:

1. Log into your ActiveCampaign account. 2. Navigate to the Website option in the left menu. 3. Click on the Site Tracking option.

Once here, you will be able to activate and configure the site tracking capabilities as needed.

Step-by-Step Instructions

Below are detailed steps to turn on site tracking for your landing pages, including considerations for both default and custom domain setups:

Configuring Site Tracking for the Provided Domain

If you opt to use the ActiveCampaign default landing page domain (e.g., youractivecampaignaccountname.ac-page.com), the site tracking code is automatically applied to your published landing pages. This means no additional steps are necessary beyond ensuring that your account is properly configured.

Activating Site Tracking for a Custom Domain (CNAME)

If you are using a custom domain as your landing page (through CNAME), follow these steps to activate site tracking:

1. From your ActiveCampaign account, navigate to the Website section in the left menu. 2. Click on the Site Tracking option. 3. In the Site Tracking section, find the toggle switch and set it to On by clicking on it. 4. Enter your ActiveCampaign page domain into the Add Website URL field. 5. Click the Add button to finalize the process.

By default, the Include all website pages checkbox allows for tracking of all pages that utilize the specified CNAME. If you prefer to limit this tracking, uncheck this box. After enabling, the site tracking code will automatically apply to all pages you publish through ActiveCampaign.

Configuration Options and Settings

When configuring site tracking, users will encounter several important options:

- Enable: The toggle to activate site tracking. - Add Website URL: The field where you input your domain. - Include all website pages: A setting that, when checked, will track all pages under the specified domain.

These options allow users to tailor site tracking functionality to their specific needs, whether using a default or custom domain.

Best Practices and Tips

To maximize the effectiveness of site tracking, consider the following best practices:

1. **Identify Contacts**: Ensure that contacts are identified when they visit your landing page. This data is essential for effective segmentation and behavior analysis. 2. **Use Behavioral Data**: Utilize the information gathered to create segments based on page visits. This can lead to more personalized marketing campaigns and better engagement rates. 3. **Trigger Automations**: Leverage site tracking data to trigger automated messages. For example, if a contact visits a specific product page multiple times, an automated follow-up message or offer can significantly increase conversion chances. 4. **Observe Engagement Patterns**: Regularly review site tracking insights to notice patterns in how contacts interact with your landing pages.

Common Use Cases with Examples

Site tracking can be applied in various ways to enhance engagement and conversions. Here are some typical use cases:

- **Lead Scoring**: Increase the lead score of contacts who frequently visit high conversion pages, indicating a strong interest. - **Targeted Offers**: Send personalized offers to contacts based on the specific pages they visit or the frequency of their visits. - **Follow-up Campaigns**: Automatically trigger follow-up campaigns for contacts who engage with content but do not convert.

These examples illustrate how utilizing site tracking can lead to more informed marketing strategies.

Troubleshooting

In the event you encounter issues with site tracking, consider the following troubleshooting steps:

- Ensure contacts are being identified as required for tracking to function properly. - If using a CNAME, double-check that it is correctly configured and that you have enabled tracking under the specific domain settings. - Contact support if tracking data does not appear as expected after completing the setup.

Related Features

To further enhance your understanding and use of site tracking, you might find the following features helpful: - Getting Started with Automations - Tracking options such as event tracking for deeper insights

FAQ

1. What plans include site tracking?

Site tracking is available for the Plus, Pro, and Enterprise plans within ActiveCampaign.

2. How can I ensure my contacts are identified for site tracking?

Make sure you have the tracking code integrated and that contacts are logging in or filling out forms to be identified on your landing pages.

3. Can I track visits to non-ActiveCampaign pages?

No, site tracking is specifically designed to track contacts on your ActiveCampaign landing pages.

4. What data can I see for tracked contacts?

You can view individual contact behavior such as the specific pages they visited, the time of visit, and the frequency of their visits.

5. Is there a limit to how many pages can be tracked?

No specific limits are imposed, but it's recommended to use the Include all website pages setting judiciously based on your tracking needs.

6. How does site tracking help improve conversion rates?

By providing insights into user behavior, you can tailor your marketing strategies to target contacts more effectively, thereby improving conversion opportunities.

7. What if I don’t see tracking data reflected in my reports?

Check your settings to ensure site tracking is enabled and that contacts are being properly identified during visits.

For a deeper understanding of site tracking and its features, refer to the full documentation and resources available in your ActiveCampaign account. ```

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