Publish a form

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How to publish a form to your website

Publishing a form on your website is a crucial step to collecting subscriber information and enhancing your marketing capabilities through ActiveCampaign. This feature allows you to create forms that can be embedded on your site, facilitating easy subscription processes for your visitors. Understanding how to effectively publish a form helps you to seamlessly integrate your marketing efforts with your online presence.

Introduction

When you create a form in ActiveCampaign, it allows you to gather information from website visitors. Collecting subscriber data is essential for personalizing your marketing messages and nurturing leads effectively. This article will walk you through the process of publishing a form to your website using the embed codes provided by ActiveCampaign.

There are two types of embed codes available: the Simple embed code and the Full embed code. These codes differ in functionality and should be chosen based on your needs. The Simple embed code updates automatically with changes made in your ActiveCampaign account, while the Full embed code is static and requires manual updates.

How to access this feature

To begin the process of publishing your form, follow these steps to access your forms:

1. Log in to your ActiveCampaign account. 2. Navigate to Website in the left sidebar. 3. Click on Forms to view your created forms.

Step-by-step instructions

To successfully publish a form on your website, follow these step-by-step instructions designed for both the Simple and Full embed codes:

1. **Locate your form**:

  - From the Forms section, find and click on the form you want to publish.
  

2. **Access the integration options**:

  - Click the Integrate button located at the top of the form editing page.

3. **Select the embed code**:

  - On the Integrate Your Form page, you’ll be presented with both the Simple Embedded Code and the Full Embed Code. 
  - Hover over the option you wish to use to reveal the code.

4. **Copy the embed code**:

  - Click on the appropriate embed code to highlight it, then copy the code to your clipboard.

5. **Paste the code in your website’s HTML**:

  - Navigate to the HTML source of your website where you wish the form to appear. 
  - Paste the copied embed code into the desired location in the HTML.

6. **Refer to your website builder** (if applicable):

  - If you are using a website builder, please refer to their specific instructions for adding form code. If necessary, for a cleaner implementation without CSS, you can find the necessary details in the help documentation provided by ActiveCampaign.

Configuration options and settings

When embedding forms, you can choose between two options:

• Simple embed code - This option uses Javascript and updates in real-time based on changes made within your ActiveCampaign account. It’s advisable to use this for dynamic forms that may require updates.
• Full embed code - Ideal for inline forms, this option utilizes both CSS and HTML, creating a static form. Any modifications must be manually inputted into the code on your website.

Both options are straightforward and enable ease of integration, ensuring your form matches your website's design and usability standards.

Best practices and tips

To optimize your form's performance and user experience, consider the following best practices:

• **Keep forms simple**: Ask only for essential information to increase submission rates.
• **Use engaging design**: Ensure your form is visually aligned with your website's branding.
• **Test the form**: Always preview and test the form on your website before going live to ensure it appears correctly and functions as intended.
• **Monitor performance**: Regularly check your form's submission statistics in ActiveCampaign to understand user engagement and make necessary adjustments.

Common use cases

Here are some common use cases for embedding forms:

• **Newsletter Signup**: Create a simple signup form for visitors to subscribe to your email newsletter.
• **Lead Generation**: Use forms on landing pages to collect contact information from potential customers.
• **Feedback Forms**: Embed forms to gather customer feedback on products or services.

By tailoring the use of forms to fit these scenarios, you can efficiently collect information that drives your marketing efforts.

Troubleshooting

If you encounter issues while embedding your form, here are a few troubleshooting tips:

• **Check embed code**: Ensure that you have copied the entire embed code accurately.
• **HTML conflicts**: Sometimes, existing HTML or CSS on your site might conflict with the form. Check for any styling issues.
• **JavaScript issues**: If using the Simple embed code, ensure that JavaScript is enabled on your site, as this could prevent rendering.
• **Review your website builder's guidelines**: If using a specific builder, consult their documentation to confirm you are following the correct procedures.

FAQ

What is the difference between the Simple embed code and the Full embed code?

The Simple embed code uses Javascript and updates automatically with changes in your ActiveCampaign account, while the Full embed code is static and requires manual updates to reflect changes.

Can I customize the appearance of my form?

Yes, you can customize the CSS in your Full embed code. However, for the Simple embed code, styles should remain consistent with your ActiveCampaign settings.

What if I want to use the form on multiple pages?

You can use the same embed code on multiple pages. For the Full embed code, remember that updates would need to be managed for each instance where it is embedded.

Are there limitations to the number of forms I can publish?

There are no predefined limitations on the number of forms you can create and publish on your website through ActiveCampaign.

How can I ensure privacy when collecting data from subscribers?

Ensure that your forms comply with privacy regulations by including a brief privacy policy statement on the form itself as well as obtaining necessary consents, especially for GDPR compliance.

What if the form is not displaying on my website?

Verify that you’ve properly copied and pasted the embed code and ensure there are no code conflicts on the website itself.

Where can I learn more about forms in ActiveCampaign?

You can refer to the respective articles in the ActiveCampaign knowledge base, specifically those regarding Forms for detailed information.

By following this guide, you should be able to effectively publish your ActiveCampaign forms to your website and enhance your customer interactions seamlessly. ```