Single opt in

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How to Enable Single Opt-In for Your ActiveCampaign Form

Introduction

The feature of single opt-in in ActiveCampaign allows for a streamlined subscription process for your email marketing forms. Unlike double opt-in, where subscribers must confirm their email address through a follow-up message, a single opt-in results in contacts being added directly to your list immediately after form submission. This can be particularly beneficial for improving the conversion rate of sign-ups, as it reduces the friction and barriers potential subscribers may encounter.

It's important to note that while double opt-in is a standard setting for forms that allow subscription to email lists, the single opt-in feature is turned on by default for forms involving SMS marketing. This article will guide you through enabling single opt-in for your subscription forms, providing step-by-step instructions, configuration options, best practices, and troubleshooting tips.

How to Access This Feature

To access the single opt-in feature, you will need to navigate to the forms section of your ActiveCampaign account. Follow these steps carefully to find and configure your desired form.

Step-by-Step Instructions

Follow these steps to enable single opt-in on your subscription form:

1. Navigate to **Website** > **Forms**. 2. Choose an existing form by clicking on it, or create a new form if required. 3. Once in the form builder, the editing interface will appear to the right. Click the **Options** tab. 4. Look for the **Form Action** section within the **Options** tab. 5. Click the pencil icon or the settings gear icon next to the **Subscribes to list** form action. 6. A modal window will open. The Opt-in Confirmation option will initially be set to **On**. To disable this feature, click the toggle to turn it **Off**. 7. Finally, click the **Save** button to apply the changes.

Configuration Options and Settings

When setting up your form, two major configurations are involved with enabling single opt-in:

• **Opt-in Confirmation**: This option, when turned **On**, activates a double opt-in process requiring subscribers to confirm their email addresses. To enable single opt-in, this must be toggled **Off**.

The other elements you will engage with in the setup include the general layout and styling options available within the form builder.

Best Practices and Tips

To maximize the benefits of using single opt-in, consider the following best practices:

- **Clear Call to Action**: Ensure your subscription form clearly conveys the value and importance of joining your list, as subscribers will not receive a confirmation. - **Quality Content**: Provide engaging and valuable content to keep your subscribers interested, as they will not undergo a confirmation process that primes them for engagement. - **Stay Compliant**: Always comply with email marketing laws, including the GDPR and CAN-SPAM Act. Make certain subscribers know what they are signing up for.

Common Use Cases with Examples

Here are some common scenarios in which using single opt-in might be particularly effective:

- **Lead Generation Forms**: Quickly capturing leads through forms on landing pages, where immediate addition to email lists can drive nurturing sequences. - **Event Registrations**: When hosting webinars or live events, a single opt-in can streamline the registration and guarantee a smoother experience for participants. - **Promotional Campaigns**: During short-term promotional activities, rapid sign-up without confirmation can boost participation rates.

Troubleshooting

If you encounter issues when attempting to enable single opt-in, consider these troubleshooting tips:

- Ensure that you have administrative rights to modify forms. - Verify that changes are being saved properly; navigate back to the form to confirm settings. - If using API integrations, check that they aren’t overriding the form settings you have configured.

Related Features

For more information on similar functionalities, consider checking out the following:

• Forms
• Automation
• Email Marketing

FAQ

Here are some frequently asked questions regarding the single opt-in feature:

1. **What is the difference between single opt-in and double opt-in?**

  Single opt-in adds subscribers directly to your list without confirmation, while double opt-in requires users to confirm their email address before being added.
  

2. **Can I revert back to double opt-in after enabling single opt-in?**

  Yes, you can toggle the Opt-in Confirmation setting back to **On** to revert to double opt-in.
  

3. **Will my contacts receive a confirmation email if I use single opt-in?**

  No, contacts will be added to your list without receiving any confirmation emails.
  

4. **Is single opt-in available for SMS marketing forms?**

  Yes, by default, single opt-in is always on for forms that subscribe users to SMS lists.
  

5. **How does single opt-in affect my email deliverability?**

  Single opt-in may improve your sign-up rates but can affect deliverability if invalid addresses are entered. Quality checks on contact validity are recommended.

6. **What plans support single opt-in features?**

  The feature is available for all ActiveCampaign plans including Starter, Plus, Pro, and Enterprise.

7. **Can I customize the form styling when using single opt-in?**

  Yes, all styling options in the form builder are available regardless of the opt-in settings.

For further assistance or details regarding ActiveCampaign features, refer to the [ActiveCampaign Help Center](https://help.activecampaign.com). ```