Double opt in

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How to enable double opt-in for your ActiveCampaign form

Double opt-in is an important feature in email marketing that enhances the security and reliability of your subscription process. When a user subscribes to your mailing list, they receive a confirmation email that they must respond to in order to verify their intent to subscribe. This not only helps ensure a higher quality of leads but also complies with GDPR regulations and improves your deliverability rates.

How to access this feature

To enable or modify double opt-in settings, you will need access to the ActiveCampaign platform. Ensure you are logged in to your account and have the appropriate permissions to edit forms.

Step-by-step instructions

To enable double opt-in for your form, follow these steps:

1. Click Website > Forms on the left menu.
2. Click on the form you wish to edit, or create a new form.
3. The form builder will load, displaying all editing and style options in the right pane. Click the Options tab located in the right pane.
4. Locate the Form Action box. Click the pencil icon or the settings gear icon next to the Subscribes to list form action. (Note: The gear icon will only appear if you are using the Subscribes to a list form action.)
5. A modal window will appear. Click the toggle to turn on double opt-in.
6. Click the Save button.

By following these steps, you will successfully enable double opt-in for your ActiveCampaign form.

Configuration options and settings

When configuring double opt-in for your forms, consider the following options:

• Form Action: Ensure your form uses the Subscribes to a list action, as this is necessary for the double opt-in setting to be available.
• Double Opt-in Toggle: This option allows you to enable or disable double opt-in for specific forms based on your marketing strategy and compliance requirements.

Best practices and tips

• Provide clear messaging in your confirmation email to guide users through the double opt-in process. Explain why confirming their subscription is beneficial.
• Monitor your email deliverability and unsubscribe rates. A well-executed double opt-in process can lead to higher engagement rates.
• Regularly clean your list to ensure that you are engaging with actively interested subscribers.
• Keep your forms simple and user-friendly to minimize the chances of drop-off during the subscription process.

Common use cases with examples

• **Example 1**: A company uses a double opt-in process for their newsletter subscription, ensuring only interested leads are added to their mailing list. This company sees a 30% increase in engagement due to a more qualified subscriber base.
• **Example 2**: An e-commerce site uses double opt-in to build their list of customers for promotions. By ensuring that customers confirm their subscription, they maintain a clean and effective email list.

Troubleshooting section

If you encounter issues while enabling double opt-in, consider the following:

• Ensure your form is set to the Subscribes to list action. If the gear icon is not visible, you may need to adjust your form settings.
• Check your email deliverability settings. If confirmation emails are not being received, look into your spam/junk settings or ensure your email server is configured properly.

Related features

For more information on related features, you may find the following articles helpful:

• Forms
• GDPR - Understanding the regulations surrounding consent and double opt-in processes.

FAQ section

• What is double opt-in?

Double opt-in is a two-step verification process where users must confirm their subscription via a confirmation email.

• Why should I use double opt-in?

Using double opt-in helps ensure that only interested users subscribe to your list, improving engagement rates and email deliverability.

• Can I turn off double opt-in?

Yes, you can manually turn off double opt-in at any time through your form settings.

• Will double opt-in affect my subscriber numbers?

While it may initially lower the number of subscribers, it will improve the quality of your list, leading to better engagement and lower unsubscribe rates.

• What happens if a user does not confirm their subscription?

If a user does not confirm their subscription, they will not be added to your mailing list.

• Is double opt-in required for GDPR compliance?

While not explicitly required, double opt-in is a best practice that aligns with GDPR regulations for obtaining consent.

• How can I customize the confirmation email?

You can customize the confirmation email within the form settings to align with your brand messaging.

For more details on GDPR compliance, see [GDPR Information](https://www.activecampaign.com/gdpr-updates/). This will help you understand the conditions for consent as outlined in Article 7 of GDPR, which can be found [here](https://gdpr-info.eu/art-7-gdpr/). ```