ActiveCampaign SMS segment conditions

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ActiveCampaign SMS Segment Conditions

ActiveCampaign SMS segment conditions are a powerful tool designed to enhance your SMS marketing efforts. With these conditions, you can segment your contacts based on their engagement levels with your SMS sends. This capability allows you to deliver targeted campaigns and relevant notifications to the right audience, ensuring that your communications resonate well and drive engagement.

For instance, you may choose to segment contacts who have not replied to any SMS messages. This gives you the opportunity to retarget those individuals with specific one-off messages aimed at boosting their interaction with your SMS campaigns.

In this article, we will cover the various SMS segment conditions available with the SMS Add-on, guiding you through the process of setting up segments effectively.

How to Access SMS Segment Conditions

To access SMS segment conditions, you must first ensure you have the SMS Add-on. You can purchase this add-on if you have a Plus, Professional, or Enterprise plan. Once the SMS Add-on is activated on your account, follow these steps:

1. Log in to your ActiveCampaign account. 2. Navigate to the appropriate SMS campaign you wish to analyze. 3. Open the segmentation options where you can apply SMS segment conditions.

Step-by-Step Instructions

To create a segment using SMS segment conditions, follow the steps outlined below:

Step 1: Initial Setup

- Ensure that you have the SMS Add-on purchased and enabled.

Step 2: Navigate to Segment Settings

- Go to the specific campaign or automation where you want to utilize the SMS segment conditions.

Step 3: Access Segment Conditions

- Within the segmentation area or automation settings, locate the section for segment conditions.

Step 4: Select Conditions

You can choose from the following SMS segment conditions:

1. **Has replied**: Select this to segment contacts who have responded to a specified SMS. 2. **Has not replied**: Use this to find contacts who have not replied to the specified SMS. 3. **Has been sent**: Filter for contacts that have received the specified SMS. 4. **Has not been sent**: Identify contacts who have not been sent the specified SMS. 5. **This reply message**: Look for contacts who replied to an SMS message when they entered an automation with the "Replies to an SMS message" trigger.

Step 5: Create and Save Segment

- Once you've selected your desired segment conditions, finalize the segment creation process and save your settings. Make sure to choose the appropriate operator, which defaults to "Any channel"—change this to "SMS" as needed.

Configuration Options and Settings

When setting up segments, you’ll use various conditions, detailed as follows:

- **Has replied**: Targets contacts who have replied. - **Has not replied**: Targets contacts who have not replied. - **Has been sent**: Targets contacts who have received the SMS. - **Has not been sent**: Targets contacts who have not received the SMS. - **This reply message**: Targets contacts who interacted with a specific SMS.

Make sure to utilize the **operator dropdown** to ensure "SMS" is the selected channel for your segment.

Best Practices and Tips

- Use specific SMS segment conditions to ensure your messages reach the contacts who are most likely to engage. - Regularly review your segments based on changing contact behaviors to stay relevant. - Utilize segments for retargeting campaigns effectively by focusing on groups like "Has not replied" to re-engage those contacts.

Troubleshooting

If you encounter issues with setting up your segments:

- Ensure that the SMS Add-on is correctly activated on your account. - Verify that the SMS conditions you are trying to use are not meant for different areas, like being exclusive to automation processes. - Check to ensure you are not using segment conditions that are incompatible with the context you are applying them in.

Related Features

For further reference, you may want to explore:

- SMS: General overview of SMS capabilities in ActiveCampaign. - Segmentation: Detailed article on segmentation methods within ActiveCampaign.

FAQ

Q1: Do I need an additional plan to access SMS segment conditions? A1: Yes, the SMS Add-on is required to utilize SMS segment conditions. This add-on is available for Plus, Professional, or Enterprise plans.

Q2: Can I use SMS segment conditions for Conditional Content? A2: No, SMS segment conditions are not available for use in Conditional Content.

Q3: What types of engagement can I segment on? A3: You can segment on various engagement types, such as replies, whether contacts have been sent specific SMS messages, and whether they have clicked on links in SMS.

Q4: How do I know which segment condition to use? A4: Determine the goal of your campaign; if you want to reach those who have not engaged, use "Has not replied." For targeted follow-ups, opt for "Has replied."

Q5: Are SMS segment conditions available on all automation actions? A5: No, these conditions can primarily be used within the “Replies to an SMS message” automation trigger and specific actions within that context.

Q6: What should I do if my segments are not saving correctly? A6: Check for errors in your selections, ensure you have a valid configuration, and refresh your session if necessary.

By understanding and implementing the SMS segment conditions, you can enhance the effectiveness of your SMS marketing campaigns significantly. ```