Campaign best practices for A2P 10DLC

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Campaign Best Practices for A2P 10DLC

Introduction

The A2P (Application-to-Person) 10DLC (10-Digit Long Code) messaging system has been designed to provide businesses with a legitimate means to send SMS messages to their customers in the United States. As organizations leverage this channel, it becomes crucial to adhere to best practices that facilitate the approval of messaging campaigns during the manual vetting process conducted by ActiveCampaign's connectivity partners. Understanding and implementing these best practices not only helps ensure compliance, but also establishes clearer communication with your audience, enhancing customer experience and engagement.

How to Access This Feature

Access to the campaign submission feature for A2P 10DLC is typically available through the ActiveCampaign dashboard. Users need to have the necessary permissions to set up and manage messaging campaigns. Once logged in, navigate using the following path: - Go to the **Messaging** section - Select **A2P 10DLC** - Look for the option to submit campaign details as prescribed by ActiveCampaign’s guidelines

Step-by-Step Instructions

For successful campaign submission under A2P 10DLC, it is important to follow the detailed steps outlined below:

1. **Gather Required Information**:

  * Confirm that you have your Business Name or Legal Company Name accurately entered, including any applicable designations such as LLC or Inc.
  * Include your Employer Identification Number (EIN) or Tax ID, ensuring it is formatted correctly without any dashes.
  

1. **Format Your Phone Number**:

  * Format the phone number including the appropriate country code. For United States numbers, this will start with ‘1’ (e.g., 1-123-456-7890).

1. **Provide Opt-In Method Details**:

  * Detail how consent is obtained from contacts, ensuring compliance with CTIA guidelines. You will need to provide a link to your SMS privacy policy and terms of service, which should include statements on non-sharing of mobile numbers, message frequency, and disclosures on message and data rates.

1. **Campaign Use-Case Description**:

  * Write a thorough description of how your SMS will be used. Clearly articulate the campaign's objective or purpose.

1. **Sample Messages**:

  * Prepare at least one sample message that reflects the actual messaging content under the campaign, including your business name. Ensure that opt-out language is included in at least one sample.

Configuration Options and Settings

When preparing for A2P 10DLC campaigns, it’s important to configure specific elements to enhance the likelihood of approval: - Always input the Business Name appropriately as it appears in legal documentation. - Use precise and accurate EIN or Tax ID numbers during registration. - Ensure phone numbers use proper formatting; include the country code prefixed by ‘1’ for U.S. numbers.

Best Practices

To maximize the chances of campaign approval:

• Be transparent and precise with your legal business name and EIN.
• Avoid submitting a Social Security Number (SSN) or Doing Business As (DBA) ID.
• Adhere closely to the stated guidelines regarding opt-in practices, ensuring that users are fully informed about what their consent entails.
• Utilize clear and concise language in your opt-in text; for example, “By providing your phone number, you agree to receive text messages from [Your Business Name]. Message and data rates may apply."
• Include opt-out options in messages to ensure compliance and customer trust.

Common Use Cases

Examples of effective A2P 10DLC use cases include:

• **Promotional Campaigns**: Sending discounts or promotional offers via SMS.
• **Customer Notifications**: Sending reminders for appointments or important deadlines.
• **Transactional Messages**: Transaction confirmations, including order updates and shipping information.

For example: - "Hi [Customer Name], thank you for your order from [Your Business]. Your order #[Order Number] is confirmed. Reply STOP to unsubscribe."

Troubleshooting Section

In the event that your campaign submission is not approved:

• Review all provided documentation and details to ensure they are accurate and complete.
• Cross-reference your entries against the best practices and guidelines to verify compliance.
• Reach out to ActiveCampaign support for further assistance in understanding the reason for disapproval and necessary corrections.

Related Features

For more information on components related to A2P 10DLC messaging:

• Learn more about Messaging
• Understand the registration process in detail about A2P 10DLC.

FAQ

Q1: What is A2P 10DLC? A2P 10DLC allows businesses to send SMS messages to consumers using a 10-digit phone number, specifically designed for application-to-person messaging.

Q2: Why do I need to follow best practices? Following best practices ensures your campaigns are compliant with regulations, improving the chance for approval during the vetting process.

Q3: What happens if my campaign is disapproved? You will need to review the submission and make necessary adjustments based on feedback to ensure compliance before resubmitting.

Q4: Can I use personal phone numbers for A2P messaging? No, you must use designated numbers that comply with A2P 10DLC regulations.

Q5: How often can I message my contacts? This varies based on consent provided by users; it is important to clarify frequency in your opt-in messaging.

Q6: Is it necessary to include opt-out language in my messages? Yes, including opt-out language is required to give recipients control over their messaging preferences.

Q7: Where can I find more information on the CTIA guidelines? You can refer to the CTIA guidelines at [CTIA Messaging Principles](https://api.ctia.org/wp-content/uploads/2019/07/190719-CTIA-Messaging-Principles-and-Best-Practices-FINAL.pdf).

By adhering to these best practices, businesses can optimize their campaigns for better performance and compliance within the A2P 10DLC messaging landscape.