Marketing Revenue report

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Marketing Revenue report

The Marketing Revenue report is an essential feature in ActiveCampaign designed to provide insights into how your automation emails and campaigns contribute to your store's overall revenue. This report evaluates the performance of your marketing efforts by summarizing the revenue generated through various connected ecommerce platforms, helping you understand the effectiveness of your marketing communications.

Monitoring the revenue driven by your campaigns allows you to make informed decisions about future marketing strategies and optimize your efforts based on proven results.

How to Access the Marketing Revenue Report

To access the Marketing Revenue report, follow these steps:

1. Click on Reports in the left menu.
2. Then, select the Marketing Revenue option from the list presented.

Upon selecting the report, the interface will load and display the total revenue generated from your automation emails and campaigns for the last seven days.

Step-by-Step Instructions

Once you are in the Marketing Revenue report, you will be presented with various data points and graphical representations. Here’s how to navigate the report:

1. **Date Range Selection**:

  - Find the date range boxes on the report page. 
  - Click on either the start date or end date fields.
  - A calendar will pop up; select your desired dates.

2. **Currency Selection** (if applicable):

  - If your report data includes multiple currencies, a Currency dropdown will appear.
  - Select a currency by clicking on the Currency dropdown and choosing your preferred option. 
  - Keep in mind that all data will be filtered based on the selected currency only.

3. **Viewing Revenue Totals**:

  - The report’s top row will display aggregate data for the specified date range in three boxes:
    - The left box shows total revenue generated from all connected stores.
    - The middle box displays revenue generated by automation emails.
    - The right box indicates revenue produced by campaigns.

4. **Analyzing Revenue Line Graphs**:

  - Observe the line graph which illustrates revenue generated over the specified date range.
  - The X-axis (horizontal) adjusts based on the date range selected (options may include days, weeks, months, or quarters). 
  - Hover over any point on the lines (green for Automation Emails, blue for Campaigns, and orange for Store Revenue) to see specific revenue amounts corresponding to that time period.

5. **Reviewing Top Automation Emails and Campaigns**:

  - A bar graph displays the top five automation emails and campaigns that amassed the most revenue within the selected date range.
  - Hover over a bar in the graph to see the name of the email or campaign, along with the revenue it generated.

Configuration Options and Settings

The Marketing Revenue report functions through the integration with various ecommerce platforms, including BigCommerce, Shopify, Square, WooCommerce, and Magento. Here are critical points regarding settings:

- Any revenue tracked includes orders synced from all connected ecommerce stores. - For users of Shopify, note that discounts applied to orders connected to campaigns will be excluded from revenue reported. - For WooCommerce and BigCommerce users, discounts will be included in revenue calculations.

To effectively track revenue, ensure the following conditions are fulfilled: - Purchases must occur within a **seven-day** window following the sending of an automation email or campaign. - Purchases should be made by contacts who engaged with your emails (either opened the email or clicked a link). - Only completed orders are counted, meaning orders must have statuses that are neither canceled, refunded, returned, nor failed.

Best Practices and Tips

- Regularly check the Marketing Revenue report to analyze trends over time, enabling you to adjust your marketing strategies accordingly. - Use date ranges strategically to evaluate campaign performance during different promotional cycles or seasonal sales. - Consider integrating multiple ecommerce platforms to ensure a broader data analysis of revenue connection across your marketing channels.

Common Use Cases with Examples

- **Campaign Performance Evaluation**: A business launches a holiday promotion through multiple automation emails. By reviewing the Marketing Revenue report, they see which emails led to the highest revenue and can thus refine future campaigns based on successful strategies. - **ROI Measurement**: A company wants to measure the effectiveness of its marketing budget. They leverage the Marketing Revenue report to correlate marketing spend with revenue generated from their ActiveCampaign sent emails and gauge overall return on investment.

Troubleshooting

In case of discrepancies or confusion while interpreting the Marketing Revenue report, consider the following troubleshooting steps: - Ensure that your ecommerce store is properly connected to ActiveCampaign, as the report relies on synced order data. - Re-check the date range you've selected and confirm it aligns with the timeframe you wish to analyze. - If revenue figures seem lower than expected, verify email engagement rates to ensure that contacts are interacting with your messages prior to making purchases.

Related Features

For more insights on how to optimize your marketing efforts, check out the following features: - Automation: Learn how to create and manage effective email campaigns. - Campaigns: Understand the capabilities of campaigns to enhance customer engagement.

FAQ

1. What is included in the Marketing Revenue report?

The report includes revenue generated from orders within connected ecommerce stores that were influenced by automation emails and campaigns.

2. How is revenue attributed in the report?

Revenue is attributed to the most recently opened campaign, provided that the order was made by a contacted user who engaged with the email.

3. Can I change the currency displayed in the report?

Yes, you can change the currency using the Currency dropdown if your report consists of multiple currencies.

4. What order statuses are excluded from the revenue count?

Orders that are canceled, refunded, returned, or failed will not count towards your total revenue.

5. Do I have to download data for each graph individually?

Yes, you need to download data for each graph separately; there is no option to download all report data simultaneously.

6. How often should I review the Marketing Revenue report?

Regular reviews are recommended, especially during promotional campaigns or seasonal sales to analyze effectiveness and inform future strategies.

7. What are the limitations of this report?

The report is contingent on connected ecommerce stores and relies on customer engagement with emails prior to purchases. Only complete orders from connected platforms are counted.

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