Editing Segmenting

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'''Navigation:''' [[Main_Page]] > [[Automations]] > [[Automation Entryways]] > Segmenting

== Segmenting based on how contacts entered an automation in ActiveCampaign ==

ActiveCampaign allows you to segment contacts based on whether they have entered an automation. This capability is particularly beneficial for marketers aiming to understand and engage their audience by tailoring their communications based on entryway sources. With the automation entryway operator, you can specify how contacts entered an automation, allowing for more precise target segmentation in your campaigns. This article will help clarify how to utilize the automation entryway operator within the ActiveCampaign condition builder.

== How to Access the Segmenting Feature ==
To access the segmenting feature based on automation entryways, you need to be using a supported segment builder within ActiveCampaign. Some of the segment builders that allow for such segmentation include '''Advanced Search''', '''Automations''', '''Campaigns''', '''Lists''' and '''Scoring'''. Note that processes may vary slightly depending on the segment builder you choose.

== Step-by-Step Instructions ==
To create a segment that utilizes automation entryways, follow these steps:

# Navigate to a supported segment builder, such as '''Advanced Search''' or '''Automations'''.
# Choose the appropriate automation entryway condition.
# Once a selection is made, a row of options will appear below the selected condition, allowing you to specify a specific automation entryway. Choose the entryway you want to apply to your condition.
# Depending on your selected segment builder, click '''Next''' or '''Search''' to complete the segment creation process.

With these steps, you will successfully create segments based on how contacts entered an automation.

== Configuration Options and Settings ==
When building your segments using the automation entryway operator, there are several options available:

* '''Any entryway''': This operator allows you to find all contacts that match your selected condition, without regard to how they entered the automation.
* '''Through a trigger''': This operator is useful for identifying contacts that entered the automation through specific triggers, excluding entry actions from other automations.
* '''Through a non-trigger source''': This option is designed to identify contacts who entered the automation via non-trigger sources, such as manual entries, API events, or integrations.

These options provide flexibility in how you approach your segmentation strategy.

== Best Practices and Tips ==
When segmenting your contacts based on automation entryways, consider the following best practices:

* Use '''Any entryway''' when you're indifferent about the sources of entry and want a broad view of all contacts in the automation.
* Utilize '''Through a trigger''' to analyze contacts who entered through a specific trigger event. This can provide valuable insights into your audience behavior and how they interact with your marketing automation.
* Employ '''Through a non-trigger source''' to explore instances where contacts did not meet trigger conditions but still entered the automation through another means. This can lead to opportunities to optimize your entry strategies and engagement methodologies.

Always verify your segments for accuracy and ensure they align with your marketing objectives.

== Common Use Cases with Examples ==
Understanding the application of these segmenting features can provide clarity on their practical uses. Here are a few common use cases:

* **Any entryway**: Use this operator when you want to send a follow-up campaign to all contacts who entered the automation, regardless of how they entered. This is especially useful for general post-sign-up communications.
* **Through a trigger**: This can be utilized when you want to analyze the effectiveness of a specific trigger. For instance, if a particular landing page is designed with a form that adds contacts directly to an automation, you can filter by the trigger associated with that form to measure join rates.
* **Through a non-trigger source**: You might find this useful when reviewing leads brought in via a third-party lead generation tool. Understanding how these contacts engage differently from those who entered through direct marketing efforts can help optimize your campaigns.

== Troubleshooting ==
If you encounter issues while segmenting using automation entryways, consider the following:

* Ensure that you are using a supported segment builder; not all builders allow for automation entryway conditions.
* Double-check the conditions you selected, as the system may have specific requirements for each segment builder.
* If you're unable to see the automation entryway options, confirm that your ActiveCampaign plan supports this feature, as it is available in Starter, Plus, Pro, and Enterprise plans.

== FAQ ==
=== What is the automation entryway operator? ===
The automation entryway operator is used to filter contacts based on the method they used to enter an automation in ActiveCampaign.

=== Can I segment contacts who entered through multiple triggers? ===
Yes, the operator will apply in cases where there are multiple possible triggers, counting any of those triggers towards the segmentation.

=== Is segmenting by automation entryway available in all plans? ===
Yes, this feature is available in the Starter, Plus, Pro, and Enterprise plans of ActiveCampaign.

=== What conditions can utilize automation entryway segmentation? ===
Automation entryway segmentation can be used within several conditions, including '''Has entered automation''' and '''Has not entered automation'''.

=== How can I benefit from segmenting by entryway? ===
Segmenting by entryway allows for more targeted marketing strategies, enabling you to tailor your content and campaigns based on how contacts entered your automation.

=== Are there any unsupported segment builders for automation entryway? ===
Yes, '''Conditional Content''' is one of the segment builders that do not support automation entryway conditions.

=== Can I analyze contacts' behaviors based on their entry method? ===
Yes, utilizing the automation entryway operators provides invaluable insights into how contacts interact with automations based on different entry methods.

By understanding these components and strategies, you can effectively segment your contacts in ActiveCampaign, enhancing your marketing efforts and driving better engagement and results.
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