Editing Pushdown Campaign

'''Navigation:''' [[Main_Page]] > [[ActiveCampaign Release Notes]] > [[2024 Release Notes]] > Pushdown Campaign

= ACHQ: Pushdown Campaign Experience Update =

== Introduction ==

The Pushdown Campaign experience in ActiveCampaignHQ has undergone a significant redesign as of August 2024, providing a more intuitive, time-saving, and visually streamlined environment for managing campaigns across subaccounts. The update transforms an outdated, multi-step workflow into a sleek, single-page experience that enhances usability without sacrificing the advanced functionality users expect.

The modernized interface improves campaign setup speed, reduces cognitive load, and increases visibility across campaign elements — aiding users in making faster, more informed decisions. Whether you're an administrator orchestrating large-scale cross-account campaigns or a marketer working within a single subaccount, the Pushdown Campaign enhancements deliver powerful efficiency gains while retaining the workflow structure you already know.

== How to Access the Pushdown Campaign Feature ==

The updated Pushdown Campaign flow is automatically available to all ActiveCampaignHQ users. There are no prerequisites or manual steps required to enable this update.

To access the feature:

# Log in to your '''ActiveCampaignHQ''' account.
# Navigate to your '''Campaigns''' page.
# Click '''Create Pushdown Campaign''' to launch the redesigned experience.

== Step-by-Step Instructions ==

The new interface introduces a simplified campaign creation process. All steps for setting up a Pushdown Campaign are now consolidated into one interactive page, eliminating the need to switch between multiple screens.

=== 1. Launch Campaign Creation ===

Begin by selecting the '''Create Pushdown Campaign''' option from your Campaigns overview. This opens the updated one-page layout.

=== 2. Configure Campaign Buckets ===

Campaign setup steps are grouped into intuitive "buckets" visible on a single page. These buckets include components such as:

* '''Campaign Name'''
* '''Target Accounts'''
* '''Segmentation'''
* '''Scheduling'''
* '''Messaging Content'''

This layout allows for efficient navigation and a clearer setup experience.

=== 3. Use Smart Popups ===

Interact with form fields and options through '''smart popups''', which provide contextual guidance and selection tools. These intelligent modal windows support you in selecting:

* Recipients and subaccounts
* Segment filters (e.g., regions, behavior tags)
* Delivery time configurations

These elements help ensure you're always making the correct selections without leaving the current page.

=== 4. Final Review and Launch ===

With all campaign settings visible on a single page, users can easily review and update any component before confirming the launch. Click '''Save''' or '''Launch Campaign''' as appropriate.

== Configuration Options and Settings ==

The following configuration options are integrated into the Pushdown Campaign single-page flow:

* '''Campaign Name''': Define a unique, descriptive identifier for reference.
* '''Target Accounts''': Choose which subaccounts will receive the campaign.
* '''Segmentation''': Apply dynamic filters using existing data fields and tags.
* '''Schedule Settings''': Set the campaign’s execution time and delivery parameters.
* '''Messaging Content''': Create or import the message to be sent.
* '''Smart Popups''': Use interactive windows to make guided configuration selections.

All pre-existing segmentation and scheduling capabilities remain operational — they are now embedded within a more accessible UI.

== Best Practices and Tips ==

To maximize success with the new Pushdown Campaign experience:

* **Use clear naming conventions** to quickly identify campaigns across subaccounts.
* **Leverage smart popups** for a guided setup process that reduces errors.
* **Predefine your segments** before campaign creation for faster selection.
* **Preview messaging content** for each subaccount to catch inconsistencies.
* **Stagger scheduling** if needed to measure variations in performance across audiences.

== Common Use Cases and Examples ==

The Pushdown Campaign feature is ideal for multi-account marketing operations. Here are a few scenarios where the updated experience can significantly boost efficiency:

=== Use Case 1: Franchise Network Communications ===

A corporate marketing team sends a branded promotion to all franchisees across regions. Using the Pushdown Campaign single-page interface, they can:

* Select all subaccounts at once
* Apply a segment filter to exclude low-performing regions
* Customize scheduling by timezone
* Push consistent branded messaging with minimal setup time

=== Use Case 2: Product Launch Across Business Units ===

A software company sells different solutions across industries. The marketing team uses Pushdown Campaigns to promote a new feature:

* Segment subaccounts by vertical (e.g., education, travel)
* Schedule separate launches for internal tracking
* Tailor messaging content per vertical, all in one flow

== Troubleshooting ==

While the updated interface simplifies campaign creation, you may encounter the following:

=== Problem: Smart Popup Won’t Load ===

* Ensure your browser supports JavaScript and popups.
* Clear any browser extensions that may block modal interfaces.
* Try disabling pop-up blockers or using a different browser.

=== Problem: Campaign Settings Not Saving ===

* Confirm all required fields (shown with red asterisks) are populated.
* Make sure your session hasn't timed out by refreshing your login.
* Retry after clearing browser cache or using incognito mode.

=== Problem: Segmentation Missing Options ===

* Check that segments are created ahead of time in your account.
* Ensure you have the proper permissions for accessing segment filters.

== Related Features ==

To deepen your understanding and maximize the power of Pushdown Campaigns, explore these related topics:

* [[ACHQ - Send a pushdown campaign]]
* [[Advanced Segmentation for Pushdown Campaigns]]
* [[2024 Release Notes]]
* [[ActiveCampaign Release Notes]]

Additional documentation:
* [https://help.activecampaign.com/hc/en-us/articles/14620094474652-ACHQ-Campaigns ACHQ Campaigns]
* [https://help.activecampaign.com/hc/en-us/articles/221483407-How-to-create-segments-in-ActiveCampaign How to create segments in ActiveCampaign]

== FAQ ==

=== What is a Pushdown Campaign in ActiveCampaignHQ? ===

A Pushdown Campaign allows ActiveCampaignHQ users to deploy marketing campaigns across multiple subaccounts from a central location. It is ideal for businesses managing franchise locations, regional offices, or segmented customer groups.

=== What are the biggest changes with the update? ===

The main changes include a single-page layout for campaign creation, smart popups for guided selections, and a refreshed design that improves usability and reduces complexity.

=== Is this update automatically enabled for all users? ===

Yes. All ActiveCampaignHQ users have access to the redesigned Pushdown Campaign interface without requiring any manual activation.

=== Are any features removed? ===

No previous functionality has been removed. All existing features like segmentation and scheduling are still available in the updated view, now integrated more intuitively.

=== How do I segment within a Pushdown Campaign? ===

Use the '''Segmentation''' bucket within the single-page flow to filter recipients based on predefined behaviors, demographics, or tags. You can prepare these in advance under your segment settings.

=== Can I preview campaigns before sending? ===

Yes. Use the campaign review panel to verify selected audiences, message content, and schedules before clicking '''Launch Campaign'''.

=== What should I do if I encounter a UI bug? ===

Clear your cache, make sure you're using a supported browser, and report persistent issues through ActiveCampaign's support channels.

== Conclusion ==

The Pushdown Campaign Experience Update dramatically improves the efficiency and clarity of campaign management in ActiveCampaignHQ. By consolidating formerly disparate steps into one streamlined interface, users benefit from reduced setup times, improved visibility, and an overall faster campaign creation workflow. Businesses looking to simplify multi-account communications will find the redesigned Pushdown Campaign feature both powerful and effortless to use.