Editing List Unsubscribe

```mediawiki
'''Navigation:''' [[Main_Page]] > [[Deliverability]] > List-Unsubscribe

= How List-Unsubscribe Helps Email Deliverability =

== Introduction ==
The '''List-Unsubscribe Header''' is a crucial feature in email marketing that enhances your email deliverability by providing contacts with an easy and efficient way to opt-out of email communications. This feature is particularly significant for businesses that send campaigns to contacts with domains such as Gmail, Yahoo, Microsoft, and Apple Mail, which often employ a native unsubscribe functionality. Implementing the List-Unsubscribe Header can help to reduce spam complaints, maintain a healthy engagement with your audience, and ultimately, protect your sender reputation. Understanding this feature helps email marketers to create a better experience for their contacts while ensuring that their campaigns remain effective.

== How to Access This Feature ==
The List-Unsubscribe Header is automatically integrated into all emails sent from the ActiveCampaign platform, which includes campaigns, automation emails, and 1:1 emails. Since it operates automatically, there is no need for users to perform additional configurations to enable this feature. By default, all emails sent from ActiveCampaign will contain the List-Unsubscribe Header.

== Step-by-Step Instructions ==
Since the List-Unsubscribe Header is automatically added to all ActiveCampaign emails, there are no explicit steps required for manual setup. However, here’s how you can ensure it functions effectively:

1. **Compose a New Email**: Start by creating a new campaign or automation email using the ActiveCampaign interface.
   
2. **Finalize Your Content**: As you design your email, focus on delivering content that aligns with your audience's expectations and needs.

3. **Send the Email**: Once you're satisfied with the content, schedule or send your email. The List-Unsubscribe Header will be included without any additional steps necessary on your end.

== Configuration Options and Settings ==
While the List-Unsubscribe functionality is automatically integrated, keep the following aspects in mind for optimal email practices:

- The List-Unsubscribe Header includes components like:
   - '''List-Unsubscribe''' which can contain both an email link and a web link.
   - '''List-Unsubscribe-Post''' which may support one-click unsubscribe features.

These components ensure that your contacts have a direct means to unsubscribe, minimizing the likelihood of them marking your emails as spam.

== Best Practices and Tips ==
To leverage the benefits of the List-Unsubscribe Header, consider these best practices:

1. **Maintain a Healthy Contact List**: Regularly clean your contact list to ensure you're only sending emails to engaged recipients.

2. **Implement Double Opt-In**: If applicable, use the double opt-in feature to confirm that contacts genuinely want to receive communications from you.

3. **Send Relevant Content**: Keep your communications relevant and within the scope of what contacts expected when they signed up.

4. **Utilize Segmentation**: Create segments within your contact lists. Send targeted campaigns that address the interests and needs of specific groups for improved engagement.

5. **Incorporate Personalization**: Use '''personalization tags''' and conditional content to ensure that your messages resonate with the individual recipients.

6. **Regularly Track Engagement**: Use metrics to monitor engagement and adjust your strategies accordingly to avoid decreased interaction.

7. **Facilitate Easy Unsubscribing**: Always offer a clear way for contacts to unsubscribe. A transparent process can help maintain good relationships with your audience and reduce spam reports.

== Common Use Cases with Examples ==
- **Marketing Campaigns**: When you send a promotional email, having a List-Unsubscribe Header allows recipients interested in disengaging to do so without feeling the need to report your email as spam.
  
- **Newsletters**: For ongoing newsletters, ensuring that every issue includes this header can keep your audience informed while allowing disinterested contacts to opt-out easily.

- **Transactional Emails**: Even for transactional emails, including the List-Unsubscribe feature can prevent confusion about subscription status, offering clarity and transparency.

== Troubleshooting ==
Generally, the List-Unsubscribe feature should operate without issues, being automatically included in all relevant emails. However, if you do not see the unsubscribe option in email clients, ensure that:

- Your email is being sent through ActiveCampaign's system.
- Check if the target email provider supports displaying the List-Unsubscribe Header.
- Review the content being sent—certain content types may affect how email clients handle unsubscribe options.

== Related Features ==
- [[Marketing Automation]]
- [[Email Campaigns]]
- [[Segmentation]]
- [[Deliverability Best Practices]]

== FAQ ==
=== 1. What is the List-Unsubscribe Header? ===
The List-Unsubscribe Header is a code added to emails which provides an easy opt-out option for contacts, thereby improving list management and email reputation.

=== 2. Do I need to manually add the List-Unsubscribe Header? ===
No, ActiveCampaign automatically includes the List-Unsubscribe Header in all emails sent from the platform.

=== 3. Will using the List-Unsubscribe Header increase my unsubscribe rate? ===
Users may see an increase in unsubscribe requests, but these usually come from disengaged contacts, helping maintain a clean and engaged contact list.

=== 4. How does the List-Unsubscribe Header affect email deliverability? ===
By providing a straightforward unsubscribing mechanism, it minimizes spam complaints and supports better email reputation and deliverability.

=== 5. What happens if my contact clicks unsubscribe? ===
When a contact unsubscribes, they will be registered as "Unsubscribed" in your ActiveCampaign account, preventing further emails from reaching them.

=== 6. Is the List-Unsubscribe feature available for all ActiveCampaign plans? ===
Yes, this feature is available for all plans including Starter, Plus, Pro, and Enterprise.

=== 7. What are some additional steps for improving email deliverability? ===
It’s recommended to build healthy opt-in lists, segment your audience, personalize your messages, and regularly clean your contact lists.

For further reading, refer to the following ActiveCampaign resources:
- [Adding value to your emails in ActiveCampaign](https://help.activecampaign.com/hc/en-us/articles/360003077660)
- [Deliverability tips for content](https://help.activecampaign.com/hc/en-us/articles/115001303224)
- [How to reduce a high spam complaint rate](https://help.activecampaign.com/hc/en-us/articles/360000150570)
- [Why is my email going to the Spam folder?](https://help.activecampaign.com/hc/en-us/articles/206427664)
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