Editing Double opt in

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'''Navigation:''' [[Main_Page]] > [[Forms]] > double opt-in

== How to enable double opt-in for your ActiveCampaign form ==

Double opt-in is an important feature in email marketing that enhances the security and reliability of your subscription process. When a user subscribes to your mailing list, they receive a confirmation email that they must respond to in order to verify their intent to subscribe. This not only helps ensure a higher quality of leads but also complies with GDPR regulations and improves your deliverability rates.

== How to access this feature ==

To enable or modify double opt-in settings, you will need access to the ActiveCampaign platform. Ensure you are logged in to your account and have the appropriate permissions to edit forms.

== Step-by-step instructions ==

To enable double opt-in for your form, follow these steps:

# Click '''Website''' > '''Forms''' on the left menu.
# Click on the form you wish to edit, or create a new form.
# The form builder will load, displaying all editing and style options in the right pane. Click the '''Options''' tab located in the right pane.
# Locate the '''Form Action''' box. Click the '''pencil icon''' or the '''settings gear icon''' next to the '''Subscribes to list''' form action. (Note: The gear icon will only appear if you are using the '''Subscribes to a list''' form action.)
# A modal window will appear. Click the toggle to turn on '''double opt-in'''.
# Click the '''Save''' button.

By following these steps, you will successfully enable double opt-in for your ActiveCampaign form.

== Configuration options and settings ==

When configuring double opt-in for your forms, consider the following options:

* '''Form Action''': Ensure your form uses the '''Subscribes to a list''' action, as this is necessary for the double opt-in setting to be available.
* '''Double Opt-in Toggle''': This option allows you to enable or disable double opt-in for specific forms based on your marketing strategy and compliance requirements.

== Best practices and tips ==

* Provide clear messaging in your confirmation email to guide users through the double opt-in process. Explain why confirming their subscription is beneficial.
* Monitor your email deliverability and unsubscribe rates. A well-executed double opt-in process can lead to higher engagement rates.
* Regularly clean your list to ensure that you are engaging with actively interested subscribers.
* Keep your forms simple and user-friendly to minimize the chances of drop-off during the subscription process.

== Common use cases with examples ==

* **Example 1**: A company uses a double opt-in process for their newsletter subscription, ensuring only interested leads are added to their mailing list. This company sees a 30% increase in engagement due to a more qualified subscriber base.
* **Example 2**: An e-commerce site uses double opt-in to build their list of customers for promotions. By ensuring that customers confirm their subscription, they maintain a clean and effective email list.

== Troubleshooting section ==

If you encounter issues while enabling double opt-in, consider the following:

* Ensure your form is set to the '''Subscribes to list''' action. If the gear icon is not visible, you may need to adjust your form settings.
* Check your email deliverability settings. If confirmation emails are not being received, look into your spam/junk settings or ensure your email server is configured properly.

== Related features ==

For more information on related features, you may find the following articles helpful:
* [[Forms]]
* [[GDPR]] - Understanding the regulations surrounding consent and double opt-in processes.

== FAQ section ==

* '''What is double opt-in?'''
Double opt-in is a two-step verification process where users must confirm their subscription via a confirmation email.

* '''Why should I use double opt-in?'''
Using double opt-in helps ensure that only interested users subscribe to your list, improving engagement rates and email deliverability.

* '''Can I turn off double opt-in?'''
Yes, you can manually turn off double opt-in at any time through your form settings.

* '''Will double opt-in affect my subscriber numbers?'''
While it may initially lower the number of subscribers, it will improve the quality of your list, leading to better engagement and lower unsubscribe rates.

* '''What happens if a user does not confirm their subscription?'''
If a user does not confirm their subscription, they will not be added to your mailing list.

* '''Is double opt-in required for GDPR compliance?'''
While not explicitly required, double opt-in is a best practice that aligns with GDPR regulations for obtaining consent.

* '''How can I customize the confirmation email?'''
You can customize the confirmation email within the form settings to align with your brand messaging.

For more details on GDPR compliance, see [GDPR Information](https://www.activecampaign.com/gdpr-updates/). This will help you understand the conditions for consent as outlined in Article 7 of GDPR, which can be found [here](https://gdpr-info.eu/art-7-gdpr/).
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