Editing Domains

'''Domains''' refer to unique website addresses (such as example.com) that identify and host online properties, email servers, and web applications.  
Within the context of [[ActiveCampaign]], domains play a crucial role in email marketing, tracking, and authentication.

== Overview ==
A domain name represents a company’s online identity. In marketing automation platforms like [[ActiveCampaign]], a domain is not only used for a website but also for email sending, link tracking, and customer data collection.  
Proper configuration of a domain ensures brand consistency and improves the deliverability of marketing campaigns.

== Domains in ActiveCampaign ==
ActiveCampaign uses domains in several key areas:
* **Email sending** — Each outgoing campaign is sent from a verified domain (e.g., newsletters@yourdomain.com).  
* **Link tracking** — Click and open tracking use a “tracking domain” that replaces ActiveCampaign’s default links with your own custom-branded URL.  
* **Forms and pages** — Hosted forms and landing pages within ActiveCampaign can use custom domains for branding.  
* **Site tracking** — Adding a tracking code to your domain lets ActiveCampaign collect behavioral data for automation and segmentation.  

== Authentication and deliverability ==
Proper domain setup helps ensure marketing emails reach inboxes rather than spam folders. ActiveCampaign supports authentication methods such as:
* **SPF (Sender Policy Framework)** — Authorises ActiveCampaign’s servers to send on behalf of your domain.  
* **DKIM (DomainKeys Identified Mail)** — Adds a cryptographic signature that confirms the message wasn’t altered.  
* **DMARC** — Defines how receiving servers should handle unauthenticated messages.  

When configured correctly, these settings increase sender reputation and trust with email providers.

== Custom tracking domains ==
By default, ActiveCampaign uses its own domain for click tracking (e.g., `acems1.com`). Users can replace this with a **custom tracking domain** (e.g., `track.yourdomain.com`) to:
* Reinforce brand recognition  
* Improve deliverability  
* Prevent emails from appearing suspicious due to mismatched URLs  

== Domains and integrations ==
Domains connect across various integrations within the ActiveCampaign ecosystem:
* [[WordPress]] and [[WooCommerce]] sites use their domains for site tracking and ecommerce data.  
* [[Zapier]] workflows can trigger automations based on domain-specific events (e.g., new leads from forms).  
* [[ActiveWoo]] relies on verified domains to match order data with customer profiles inside ActiveCampaign.  

== Best practices ==
To optimise domain use within ActiveCampaign:
1. Verify and authenticate your sending domain (SPF, DKIM, DMARC).  
2. Set up a branded custom tracking domain.  
3. Ensure your website and form URLs use HTTPS.  
4. Maintain consistent “from” addresses to build domain reputation.  
5. Regularly monitor deliverability metrics and bounce rates.  

== See also ==
* [[ActiveCampaign]]  
* [[Email Deliverability]]  
* [[ActiveWoo]]  
* [[WooCommerce]]  
* [[Zapier]]  

== References ==
* ActiveCampaign Help Center — [https://help.activecampaign.com/hc/en-us/articles/221542707-Domain-Verification-and-Authentication Domain verification and authentication]  
* ActiveCampaign Help Center — [https://help.activecampaign.com/hc/en-us/articles/360001388120-Set-up-a-custom-tracking-domain Setting up a custom tracking domain]  
* ActiveCampaign Deliverability Guide — [https://www.activecampaign.com/blog/email-deliverability activecampaign.com/blog/email-deliverability]  

== External links ==
* [https://help.activecampaign.com/hc/en-us ActiveCampaign Help Center]
* [https://www.activecampaign.com/ ActiveCampaign Official Website]