Editing Campaigns Performance Report

'''Navigation:''' [[Main_Page]] > [[ActiveCampaign Release Notes]] > [[2024 Release Notes]] > Campaigns Performance Report

= New Campaigns Performance Report =

== Introduction ==

The '''Campaigns Performance Report''' is a newly enhanced reporting tool released in December 2024 for all ActiveCampaign customers. This powerful reporting interface provides a centralized view for analyzing the effectiveness of email campaigns. It offers both high-level and granular insights that allow marketers to make informed, data-driven decisions. With features designed for customization, export, and in-depth recipient-level analysis, this report empowers users to evaluate performance trends, optimize campaign strategy, and demonstrate ROI with confidence.

This upgrade marks a significant improvement over previous reporting tools, offering new functionality such as '''Revenue Attribution''', '''MPP Filter Signal''', and advanced filtering capabilities across both aggregated and individual campaign views.

== How to Access This Feature ==

As of December 20, 2024, the new '''Campaigns Performance Report''' is accessible to all new trial users and customers on ActiveCampaign.

To access the feature:

# Log in to your ActiveCampaign account.
# Navigate to the '''Reports''' section via the main navigation menu.
# Click on the **Campaigns Performance Report** option available within your reporting dashboard.

Please note that this upgraded interface is only available for accounts created on or after December 20, 2024.

== Step-by-Step Instructions ==

Follow the steps below to start using the '''Campaigns Performance Report''' effectively:

=== View All Campaigns ===
# In the Reports dashboard, open the '''Campaigns Performance Report'''.
# You’ll see an **All Campaigns Reports** view that includes metrics such as:
   * Emails sent
   * Open rates
   * Click rates
   * Deliverability
   * Revenue
# Use the filter toolbar to select campaign type (e.g., '''Auto-responders''', '''Split tests''') or time range.

=== Analyze Individual Campaign ===
# From the All Campaigns overview, click on any specific campaign name.
# This opens the **Individual Campaigns Report** which includes detailed metrics like:
   * Total sends and unique opens
   * Clicked links and user geography
   * Bounce and deliverability stats
# Share reports using one of the following options:
   * **Print**
   * **Email**
   * **Generate Public Link**

=== Export Campaign Data ===
# Apply any desired filters to narrow down your data.
# Click the **Export** button in the top right corner.
# Choose your preferred **CSV format**, and your file will download, respecting any applied filters.

=== Resend a Campaign ===
# In the '''Individual Campaign''' view, click on the **Resend Options** menu.
# Options include:
   * Resend to new contacts
   * Resend to non-openers
   * Create a new campaign based on the original content

== Configuration Options and Settings ==

The '''Campaigns Performance Report''' provides several configurable features to tailor insights to your needs:

* '''Campaign Type Filter''': Select from campaign types such as '''Auto-responders''' or '''Split Campaigns'''.
* '''Time Range Selector''': Compare campaign metrics across different date ranges.
* '''Export Options''': Download campaign data complete with active filters in CSV file format.
* '''Revenue Attribution''': Identify and quantify revenue generated by each campaign.
* '''MPP Filter Signal''': Helps filter out opens from Apple’s Mail Privacy Protection to maintain data accuracy.
* '''Clicked Links Analysis''': Drill down into which specific URLs were clicked in a campaign.
* '''Campaign Recipient Report''': Receive individualized metrics for each recipient to improve targeting and segmentation.

== Best Practices and Tips ==

* **Use Filters Strategically**: Apply time and type filters to glean trends across similar campaign types.
* **Evaluate Revenue per Campaign**: Leverage the '''Revenue Attribution''' feature to understand which strategies drive monetary value.
* **Identify Top-engagement Links**: With '''Clicked Links Analysis''', test different link placements and CTAs.
* **Clean Your Contact List**: Track deliverability and bounce rates to identify outdated contacts.
* **Utilize Resend Wisely**: Use the '''Resend Options''' to re-engage non-openers without overwhelming your entire list.

== Common Use Cases With Examples ==

Here are some scenarios where the new '''Campaigns Performance Report''' can be especially impactful:

* **A/B Testing**: Use the report to compare performance across variants in your '''Split Campaigns'''.
* **Revenue Impact Assessment**: After launching a seasonal promotion, use the report to determine which campaign contributed the most revenue.
* **List Hygiene Management**: Identify and remove subscribers contributing to high bounce rates or low open engagement.
* **Executive Reporting**: Export a filtered CSV for a specific quarter’s campaign performance to present at a leadership meeting.
* **Geographic Engagement Insight**: Review the audience geography data from the '''Individual Campaign''' view to tailor content localization.

== Troubleshooting ==

While using the '''Campaigns Performance Report''', you might encounter the following issues:

* **Report Not Available**: Ensure your account was created on or after December 20, 2024. The feature is not backported to older accounts.
* **Missing Revenue Data**: Confirm that e-commerce integration or proper event tracking is configured for revenue attribution to function.
* **Blank CSV Exports**: Check whether filters are overly restrictive or result in no matching data.
* **Discrepancies in Open Rates**: This may result from opens filtered out by the '''MPP Filter Signal''' to exclude signals from Apple Mail’s privacy protection.

== Related Features Section ==

Explore other helpful reporting tools and updates:

* [[2024 Release Notes]]
* [[ActiveCampaign Release Notes]]
* [https://help.activecampaign.com/hc/en-us/articles/16064798370844-Individual-Campaign-Performance-Report Individual Campaign Performance Report]

== FAQ ==

=== What is the Campaigns Performance Report? ===
The '''Campaigns Performance Report''' is a redesigned reporting tool for email campaigns in ActiveCampaign. It provides insights across all campaigns and individual campaign performance to help optimize strategy and evaluate ROI.

=== How is this different from the old campaign reports? ===
This new version introduces **Revenue Attribution**, **MPP Filter Signal**, **Clicked Links Analysis**, and enhanced filtering options not available in previous versions.

=== Can I export the report data? ===
Yes, users can export campaign data in CSV format. The export will reflect any filters applied within the report interface.

=== What information is visible in the Individual Campaigns Report? ===
You can see detailed metrics like engagement rates, clicked links, deliverability, recipient behavior, and audience geography.

=== Who has access to the new Campaigns Performance Report? ===
This feature is available only to new trial accounts and new customers who joined ActiveCampaign starting on or after December 20, 2024.

=== Is the revenue tracking automatic? ===
Revenue is tracked via **Revenue Attribution** only if your ActiveCampaign setup includes e-commerce integration or tracks revenue-related events.

=== Why do open rates look lower than expected? ===
If you're using the **MPP Filter Signal**, opens from Apple Mail’s privacy features are excluded, providing a more accurate representation of recipient activity.

== Conclusion ==

With the introduction of the upgraded '''Campaigns Performance Report''', ActiveCampaign users now have access to a highly informative, flexible tool that empowers better campaign management and deeper insights into recipient behavior. Whether you’re analyzing top-performing emails or drilling down into recipient-level data, this report drives clarity and impact across your marketing efforts.

For additional support, consult the related documentation under [[2024 Release Notes]] or reach out through the in-platform support options.