Editing ActiveWoo

'''ActiveWoo''' is a commercial WordPress plugin that connects the [[WooCommerce]] e-commerce platform with the [[ActiveCampaign]] marketing automation service. The plugin synchronizes order and customer data from WooCommerce into ActiveCampaign to enable contact updates, tagging, and follow-up automations.

== Features ==
ActiveWoo records WooCommerce order information to the linked contact in ActiveCampaign and can create or apply tags based on product SKUs or product categories. Documented use cases include abandoned-cart messaging, purchase tagging, and other post-purchase automations.

== Development and distribution ==
ActiveWoo is developed and distributed via its official website and is listed in the ActiveCampaign Apps Marketplace as a third-party integration for WooCommerce.

== Corporate activity ==
In January 2025, the digital agency DigitalME announced that it had acquired ActiveWoo. The acquisition was disclosed in company communications and social media posts.

== Context ==
ActiveCampaign also provides its own WooCommerce integration. ActiveWoo is one of several third-party options in that ecosystem.

== References ==
* "Integrate ActiveWoo with ActiveCampaign", ActiveCampaign Apps Marketplace. [https://www.activecampaign.com/apps/activewoo-integration activecampaign.com] (accessed 5 November 2025)  
* "ActiveWoo — Connect WooCommerce to ActiveCampaign", ActiveWoo. [https://activewoo.com/ activewoo.com] (accessed 5 November 2025)  
* "Documentation", ActiveWoo. [https://activewoo.com/documentation/ activewoo.com/documentation] (accessed 5 November 2025)  
* "DigitalME Announces Acquisition of ActiveWoo", DigitalME Blog (21 January 2025).  
* Ross Jenkins, "DigitalME has acquired ActiveWoo", LinkedIn (21 January 2025). [https://www.linkedin.com/posts/ross-jenkins-97888950_digitalme-has-acquired-activewoo-activecampaigns-activity-7287558823895048194-WJxi link]  
* "Connect WooCommerce to ActiveCampaign", ActiveCampaign Help Center (16 October 2025). [https://help.activecampaign.com/hc/en-us/articles/115000652490-Connect-WooCommerce-to-ActiveCampaign help.activecampaign.com]  
* "Ways to integrate with WooCommerce", ActiveCampaign Help Center (17 March 2025). [https://help.activecampaign.com/hc/en-us/articles/224445088-Ways-to-integrate-with-WooCommerce help.activecampaign.com]  

== External links ==
* [https://activewoo.com Official website]