Editing Tips for ensuring successful SMS delivery (section)

== FAQ ==

* '''What is the character limit for SMS messages?'''
  - SMS messages have a limit of 160 characters per message.

* '''Is explicit consent required for sending SMS?'''
  - Yes, contacts must have explicitly opted in to receive SMS messages from your brand.

* '''Can I use custom phone number fields?'''
  - No, only the default phone number field can be used for sending SMS messages.

* '''What happens if I don’t include an opt-out option in my message?'''
  - ActiveCampaign will automatically include an opt-out clause for contacts if one is missing.

* '''Do I need to format international phone numbers?'''
  - Yes, international numbers must follow the E.164 formatting standard.

* '''How can I improve my SMS delivery rates?'''
  - Follow best practices like obtaining clear opt-ins, sending concise messages, and monitoring deliverability rates regularly.

* '''What should I do if messages are not delivering?'''
  - Check for consent, correct number formatting, and make sure to avoid using prohibited link shorteners.

By adhering to these tips and guidelines, you can maximize the effectiveness of your SMS campaigns within ActiveCampaign, ensuring successful delivery and engagement with your market.
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