Editing Opt in list (section)

== FAQ ==

=== What is an opt-in list? ===
An opt-in list includes email addresses where individuals have explicitly agreed to receive emails from you.

=== Why is a double opt-in list preferred? ===
A double opt-in list ensures that the subscriber confirms their intention to join your list, which enhances the quality and engagement of your contacts.

=== How can I confirm if my contacts are on an opt-in list? ===
Assess how you collected their information. If they voluntarily submitted their email via a subscription form with clear consent, they are likely on an opt-in list.

=== What should I do if my list is not opt-in? ===
Consider building a new list or utilize strategies to confirm subscription from your existing contacts, focusing on quality over quantity.

=== Are purchased lists acceptable for email marketing? ===
No, purchased or rented lists cannot be used as they do not represent individuals that have opted in.

=== How often should I clean and maintain my email list? ===
Regularly review and clean your email list at least once every few months, removing inactive subscribers to maintain engagement.

=== What is the consequence of using a non-opt-in list? ===
Using a non-opt-in list can lead to poor engagement, increased spam reports, and potential penalties from your email service provider. 

For additional information, remember to check the related articles and resources available within ActiveCampaign.
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