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Feedback loops (FBLs)
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== Common Use Cases with Examples == Feedback loops are employed extensively to enhance sender reputation and email marketing efficiency. Here are some scenarios: * **Understanding Audience Reception**: After sending a campaign about a new product launch, if a significant number of recipients mark it as spam, it may indicate that the audience did not find the content relevant. The sender can learn to adjust future content to better align with audience interests. * **Preventing Future Spam Marks**: If a contact marks your email as spam, FBLs ensure they are suppressed from receiving further messages, which helps maintain the quality of your email list. * **Brand Reputation Management**: By logging spam complaints and suppressing offending contacts, you can protect the sender's reputation, thereby improving deliverability rates on shared IPs.
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