Editing Email Bounce Rates (section)

== FAQ ==

=== 1. What is an email bounce? ===
An email bounce occurs when an email cannot be delivered to the recipient's inbox. Bounces can be categorized as either hard bounces or soft bounces.

=== 2. What causes hard bounces? ===
Hard bounces typically occur when the email address is invalid, non-existent, or when the recipient's email server has blocked the delivery.

=== 3. How can I check my email bounce rates? ===
You can check your email bounce rates by accessing the **Reports** section in your ActiveCampaign dashboard and reviewing specific campaign statistics.

=== 4. What can I do to improve my deliverability during busy seasons? ===
Focus on cleaning your email lists, segmenting your contacts based on engagement levels, and maintaining consistent branding to avoid being marked as spam.

=== 5. Is there a way to prevent valid contacts from being marked as bounced? ===
ActiveCampaign implements measures to ensure that valid contacts that receive a 5.7.1 bounce code are not marked as hard bounced. You can also reach out for support if you identify such instances.

=== 6. How often should I clean my email list? ===
Regularly cleaning your email list is recommended to ensure you are engaging with active contacts. It’s advisable to review your list at least once per quarter.

=== 7. What should I do if my bounce rates suddenly increase? ===
If you experience a sudden increase in bounce rates, review your recent email campaigns, engagement levels, and reach out to ActiveCampaign for support if the issue persists.

For more information about managing email bounces and best practices for email deliverability, please refer to the following resources:
* [What is a bounce and how can I prevent them?](https://help.activecampaign.com/hc/en-us/articles/115000191564-What-is-a-bounce-and-how-can-I-prevent-them-)
* [Email Deliverability Best Practices Guide](https://www.activecampaign.com/learn/guides/email-deliverability-best-practices/)
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