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== FAQ section == * '''What is double opt-in?''' Double opt-in is a two-step verification process where users must confirm their subscription via a confirmation email. * '''Why should I use double opt-in?''' Using double opt-in helps ensure that only interested users subscribe to your list, improving engagement rates and email deliverability. * '''Can I turn off double opt-in?''' Yes, you can manually turn off double opt-in at any time through your form settings. * '''Will double opt-in affect my subscriber numbers?''' While it may initially lower the number of subscribers, it will improve the quality of your list, leading to better engagement and lower unsubscribe rates. * '''What happens if a user does not confirm their subscription?''' If a user does not confirm their subscription, they will not be added to your mailing list. * '''Is double opt-in required for GDPR compliance?''' While not explicitly required, double opt-in is a best practice that aligns with GDPR regulations for obtaining consent. * '''How can I customize the confirmation email?''' You can customize the confirmation email within the form settings to align with your brand messaging. For more details on GDPR compliance, see [GDPR Information](https://www.activecampaign.com/gdpr-updates/). This will help you understand the conditions for consent as outlined in Article 7 of GDPR, which can be found [here](https://gdpr-info.eu/art-7-gdpr/). ```
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