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== Common Use Cases with Examples == 1. **Branding Enhancement**: A company wishing to strengthen its brand can use a custom domain (like newsletter.company.com) that aligns with their brand identity rather than using a generic link provided by ActiveCampaign. 2. **Improved Trustworthiness**: Users may feel more comfortable clicking links directed from a domain alias that they recognize and trust, thereby increasing engagement rates. 3. **Email Campaigns**: When sending email campaigns, links generated will appear under your domain, which can reassure recipients and reduce spam filters' sensitivity.
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