Editing Create an automation from scratch (section)

=== Add "If/Else" Conditions ===
To apply tags based on the contact's actions, add an '''If/Else''' condition.

1. Click the node (+) below the '''Wait until conditions are met''' action.
2. Click the '''Workflow''' tab and select the '''If/else''' option.
3. Specify conditions based on your needs, such as whether they clicked a link.
4. Depending on whether contacts match the set conditions, they will follow the '''Yes''' or '''No''' path.
5. For the '''Yes''' path, add the action to '''Add a tag''' and specify a suitable tag for contacts who clicked the link.
6. For the '''No''' path, repeat this step for contacts who opened the email but didn’t click, and further tag those who didn’t engage at all.

This segmented tagging can help you structure different follow-up automations or campaigns tailored to user behavior.