Editing Business Goals overview (section)

=== Configuration options and settings ===

The following key configuration options are vital when working with Business Goals:

- '''Conversions''': An event like a successful form submission or a click on a link that can be tracked for performance.
- '''Assets''': This includes different types of marketing materials such as campaigns, SMS broadcasts, automations, and forms that are related to your business goal.
- '''Label Color''': A feature to help you visually distinguish between different business goals in your dashboard.
- '''End Date''': Optional setting where a specified end date can be established for the business goal, enabling deadline-centric tracking.
- '''Target Conversion Goal''': An optional metric you can assign to measure the overall performance of your business goal effectively.