Editing Attribution (section)

== FAQ ==

'''Q1: What plans support the Attribution feature?'''
A1: The Attribution feature is available for users on the Pro and Enterprise plans.

'''Q2: Can a contact have a conversion without any touchpoints?'''
A2: Yes, it is possible for a contact to have a conversion without any recorded touchpoints.

'''Q3: What details are included in the Conversions tab?'''
A3: The Conversions tab includes totals for the number of conversions and their total value, along with detailed information for each specific conversion.

'''Q4: How can I see which sources led to conversions?'''
A4: You can see this information in the Conversions tab, which lists specific sources alongside their respective conversion details.

'''Q5: What if I don't see the Attribution section on a contact's profile?'''
A5: The Attribution section only appears if the contact has interactions that lead to conversions or unconverted sources. If there are none, the section will not be displayed.

'''Q6: How can I track unconverted sources?'''
A6: Unconverted sources are tracked and displayed in their own tab on the contact profile, detailing sources that did not result in a conversion.

'''Q7: How does UTM tagging affect Attribution?'''
A7: Proper UTM tagging of your links allows ActiveCampaign to capture detailed source information, making attribution tracking more accurate and effective.

By understanding and utilizing the Attribution feature in ActiveCampaign, you can significantly enhance your marketing efforts, optimize campaigns, and drive better results through informed strategies.
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