Editing ActiveCampaign's deliverability guide to Gmail (section)

== FAQ ==
'''Q1: What is the importance of domain reputation for Gmail deliverability?'''  
A1: Domain reputation is crucial as it determines whether your emails will successfully land in recipients' inboxes rather than being flagged as spam.

'''Q2: What measures can I take to improve email engagement?'''  
A2: Send relevant content to subscribers who have opted in, ensure easy unsubscribe options, and segment your mailing lists based on user preferences.

'''Q3: How should I handle a drop in my sender reputation?'''  
A3: Focus on maintaining list hygiene and improving engagement rates rather than switching domains, as this could worsen the situation.

'''Q4: How can I monitor my spam rate?'''  
A4: Utilize '''Google Postmaster Tools''' to gain insights into spam complaints and monitor your domain reputation consistently.

'''Q5: Are there specific email authentication protocols I must follow for Gmail?'''  
A5: Yes, Gmail requires both '''DKIM''' and '''DMARC''' authentication to enhance email security and improve deliverability.

'''Q6: What should I avoid when sending emails to Gmail users?'''  
A6: Avoid sending unsolicited messages, pre-checked opt-in boxes, and unnecessary spikes in your sending volume.