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== FAQ == === 1. What percentage of Gmail users actively check the Promotions tab? === Approximately 20% of Gmail users regularly check the Promotions tab. === 2. Can I guarantee my emails will land in the Primary Inbox? === No, while strategies can influence placement, Gmail's algorithm is complex and not easily manipulated. === 3. Should I always avoid images in my campaigns? === While removing images can be beneficial, it's not a strict rule. Evaluate based on the context of your content. === 4. What is the best way to personalize my campaigns? === Utilizing '''personalization tags''' allows customization that can resonate with individual subscribers. === 5. Does the Promotions tab affect my email open rates? === Most studies indicate that being in the Promotions tab does not negatively impact overall open rates and may, in fact, improve them. === 6. What can I suggest to subscribers regarding their Gmail settings? === You can ask them to move emails to the Primary Inbox and even suggest disabling the Promotions tab for your emails. === 7. Where can I learn more about Gmail tabs? === You can read more in the help articles: * [Hype and Truth about Gmail tabs](https://help.activecampaign.com/hc/en-us/articles/115001622504) * [Kickbox blog post on email deliverability](https://blog.kickbox.com/email-deliverability-unfiltered-gmail-tabs/) For further insights into managing your email campaigns, refer to the extensive documentation under [[Email Campaigns]]. ```
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