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== Best practices and tips == 1. **Use '''Jump To''' for Time-Sensitive Emails**: When scheduling emails that are contingent on specific dates, using the '''Jump To''' action ensures that irrelevant emails are skipped. 2. **Leverage the '''Wait''' Action for Sequential Emails**: If your emails are not time-sensitive, the '''Wait''' action is ideal for ensuring contacts receive each message in order, regardless of when they enter the automation. 3. **Utilize Conditions Wisely**: Employ the segment builder to create effective conditions that ensure contacts progress through your automation in a meaningful way. 4. **Test Your Automations**: Always preview and test your automations to ensure that conditions are functioning as expected and that contacts receive the appropriate emails. 5. **Monitor Engagement**: Keep an eye on how contacts respond to automated emails and adjust conditions or timing as necessary to optimize engagement.
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