Editing Personalization (section)

== List of Standard Personalization Tags ==
Below is a list of personalization tags that you can use in your communications. Note that this list does not include personalization tags for any custom contact fields you create.

{| class="wikitable"
! Description !! Personalization Tag !! Example Value
|-
| Email Address || %EMAIL% || john@activecampaign.com
|-
| First Name || %FIRSTNAME% || John
|-
| Last Name || %LASTNAME% || Smith
|-
| Full Name || %FULLNAME% || John Smith
|-
| Phone || %PHONE% || 555-666-7777
|-
| Organization || %ORGANIZATION% || ActiveCampaign
|-
| Date Subscribed || %SUBDATE% || 10/10/2011
|-
| Time Subscribed || %SUBTIME% || 14:19:40
|-
| Unsubscribe Link || %UNSUBSCRIBELINK% || http://YOURACCOUNT.activehosted.com/box.php?nl=3&c=44&m=41&s=5cd0dc36f71e9bd4099f74e8bf64c51b&funcml=unsub2
|-
| Web Copy || %WEBCOPY% || With link tracking on: http://YOURACCOUNT.activehosted.com/lt.php?c=44&m=41&nl=3&s=5cd0dc36f71e9bd4099f74e8bf64c51b&lid=153&l=-http--YOURACCOUNT.activehosted.com/p_v.php--Q-l--E-3--A-c--E-44--A-m--E-41--A-s--E-5cd0dc36f71e9bd4099f74e8bf64c51b
|-
| Web Copy (no social links) || %WEBCOPY-NOSOCIAL% || 
|-
| Update Subscription Account Link || %UPDATELINK% || With link tracking on: http://YOURACCOUNT.activehosted.com/lt.php?c=44&m=41&nl=3&s=5cd0dc36f71e9bd4099f74e8bf64c51b&lid=154&l=-http--YOURACCOUNT.activehosted.com/p_m.php--Q-nl--E-3--A-c--E-44--A-m--E-41--A-s--E-5cd0dc36f71e9bd4099f74e8bf64c51b
|-
| Send to Friend Link || %FORWARD2FRIEND% || With link tracking on: http://YOURACCOUNT.activehosted.com/lt.php?c=44&m=41&nl=3&s=5cd0dc36f71e9bd4099f74e8bf64c51b&lid=155&l=-http--YOURACCOUNT.activehosted.com/p_f.php--Q-nl--E-3--A-c--E-44--A-m--E-41--A-s--E-5cd0dc36f71e9bd4099f74e8bf64c51b
|-
| Deal Owner: First name (of most recent deal) || %DEAL_OWNER_FIRST_NAME% || John
|-
| Deal Owner: Last name (of most recent deal) || %DEAL_OWNER_LAST_NAME% || Smith
|-
| Deal Owner: Email address (of most recent deal) || %DEAL_OWNER_EMAIL% || john@activecampaign.com
|-
| Deal Title || %DEAL_TITLE% || John's First Deal
|-
| Deal Description || %DEAL_DESCRIPTION% || This is John's first ActiveCampaign Deal.
|-
| Deal Value || %DEAL_VALUE% || 2,000
|-
| Deal Status || %DEAL_STATUS% || Open
|-
| Pipeline || %DEAL_PIPELINE% || New Customers
|-
| Stage || %DEAL_STAGE% || To Contact
|-
| Created Date (this tag for Deals) || %DEAL_CREATED_DATE% || 02/09/2021
|-
| Last Updated Date (this tag for Deals) || %DEAL_UPDATED_DATE% || 04/21/2021
|-
| Unsubscribe Link (All Lists) || %UNSUBSCRIBELINK%&ALL || http://YOURACCOUNT.activehosted.com/box.php?nl=3&c=44&m=41&s=5cd0dc36f71e9bd4099f74e8bf64c51b&funcml=unsub2&ALL
|-
| Account Name || %ACCT_NAME% || John's Account
|-
| URL || %ACCT_URL% || https://help.activecampaign.com/hc/en-us
|-
| Created Date (this tag is for Accounts) || %ACCT_CREATED_DATE% || 02/09/2021
|-
| Last Updated Date (this tag is for Accounts) || %ACCT_UPDATED_DATE% || 04/21/2021
|-
| Address 1 || %ACCT_ADDRESS_1% || My Email Marketing Company, 123 S. Main St, Chicago, IL 60405, United States
|-
| Address 2 || %ACCT_ADDRESS_2% || My Other Email Marketing Company, 321 S. Main St, Chicago, IL 60405, United States
|-
| City || %ACCT_CITY% || Chicago
|-
| State/Province || %ACCT_STATE_PROVIDENCE% || IL
|-
| Postal Code || %ACCT_POSTAL_CODE% || 60405
|-
| Number of Employees || %ACCT_NUMBER_OF_EMPLOYEES% || 300
|-
| Annual Revenue || %ACCT_ANNUAL_REVENUE% || 1,000,000
|-
| Industry/Vertical || %ACCT_INDUSTRY_VERTICAL% || Marketing
|-
| Country || %ACCT_COUNTRY% || USA
|-
| Social Submit Links || %SOCIALSHARE% || See below for each individual link URL.
|}