Editing Feedback loops (FBLs) (section)

== Best Practices and Tips ==
To decrease the likelihood of spam complaints, consider implementing the following best practices:

* **Improve Unsubscribe Options**: Make the unsubscribe options clear and easily accessible. Having an unsubscribe link at the top of your emails can prevent accidental markings of spam.
* **Content Relevance**: Regularly assess your email content to ensure it is relevant and engaging for your audience. This can include tracking open rates and click-through rates across different campaigns.
* **Engagement Segmentation**: Consider segmenting your contact lists based on engagement levels. Send tailored content to active users and consider reducing the frequency for less active contacts.
* **Monitoring Spam Complaints**: Continuously monitor spam complaints to identify trends or specific content that may trigger complaints more often. Adjusting your approach based on this feedback is essential for maintaining a positive sender reputation.