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Double opt in vs. single opt in
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=== Best practices and tips === - **Assess your audience**: If your business relies heavily on engagement and deliverability, consider using '''double opt-in''' to maintain a high-quality contact list. - **Monitor engagement**: For businesses that prioritize quick list growth, '''single opt-in''' may be more effective, but keep an eye on engagement metrics and spam complaints. - **Stay compliant**: Depending on your country or region’s emailing regulations, using the '''double opt-in''' method may help you comply with legal requirements that protect consumer consent. - **Communicate clearly**: Let your contacts know what to expect after they submit their information, regardless of which opt-in method you choose.
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