Editing Custom Reporting Measures (section)

== Common Use Cases with Examples ==

Here are several practical use cases for utilizing '''Custom Reporting Measures''' in ActiveCampaign:

* **Monitoring Campaign Performance**: Generate reports that track metrics such as '''Total Sends''', '''Unique Opens''', and '''Click Rates''' for specific campaigns. For example, a marketing team may create a report to evaluate the success of a recent automated campaign.

* **Sales Insights**: A sales team might generate a report focusing on '''Deal Count''' and '''Total Deal Value''' to analyze sales funnel performance over a quarter.

* **Client Engagement Analysis**: Use Contact measures to assess metrics like '''Total Campaign Clicks''' and '''Total Automations Entered''' to gauge how engaged specific segments of customers are with your marketing efforts.

* **Ecommerce Performance Review**: An ecommerce business could utilize Ecommerce measures to track metrics such as '''Total Orders''' and '''Average Order Revenue''' to evaluate sales performance over specific periods.

* **Customer Retention Evaluation**: Generate a report tracking metrics such as '''Total Unsubscribes''' and '''Life Time Open Rate''' to analyze client retention strategies and outcomes.