Editing Campaign Reports (section)

== Information included in the Campaigns Performance report ==
The Campaigns Performance report will include the following information for each sent campaign:
* '''Campaign Name''': Name of the campaign.
* '''Campaign Subject''': Subject line of the campaign.
* '''# Sends''': The total number of campaigns sends. This includes campaigns created in the Campaigns section in your account that were sent to a list(s), as well as campaigns created within automations that were sent to at least one contact.
* '''# Opens''': Unique number of opens for that Campaign.
* '''# Clicks''': Unique number of contacts who have clicked a link in the campaign.
* '''# Unsubscribes''': The number of contacts who unsubscribed.
* '''# Bounces''': The number of contacts who bounced.
* '''Open Rate''': Percentage of the number of unique opens/total number of sends.
* '''Click to Open Rate''': Percentage of number of unique clicks/number of unique opens for a campaign.
* '''Click Rate''': Percentage of the number of unique clicks/total number of sends.
* '''Unsubscribe Rate''': Percentage of the number of unique unsubscribes/the total number of sends.
* '''Forward Rate''': Percentage of the number of unique forwards/the total number of sends.
* '''Bounce Rate''': Percentage of the number of unique bounces/the total number of sends.
* '''Revenue''': The total amount of ecommerce revenue generated by a campaign. Note that you must connect a Deep Data integration to see this information.

=== About the "Revenue" amount displayed in this report ===
* Shopify users: Discounts used in orders attributed to the campaign will be excluded from the revenue amount shown.
* WooCommerce, BigCommerce, and Square users: Discounts will not be excluded from the revenue amount shown.