Editing UTM parameters (section)

== Frequently Asked Questions (FAQ) ==

*'''Q1: What are UTM parameters?'''*
A1: UTM parameters are customizable tags added to the end of a URL to help Google Analytics track the source, medium, and campaign name for marketing interactions.

*'''Q2: Why should I use UTM parameters in my campaigns?'''*
A2: UTM parameters allow you to analyze the effectiveness of your marketing strategies by tracking the performance of different campaigns and identifying which elements drive traffic and conversions.

*'''Q3: How do I create a custom UTM parameter?'''*
A3: You can create custom UTM parameters by simply appending them to your URLs using the relevant syntax, such as utm_source, utm_medium, and utm_campaign.

*'''Q4: Can I change UTM parameters after my campaign is live?'''*
A4: No, once the campaign is live, the UTM parameters will remain as they are. You need to update your content if you wish to make changes.

*'''Q5: How can I see the results from UTM tracking?'''*
A5: You can view the results from UTM tracking through your Google Analytics account, where traffic sources from campaigns will be recorded based on configured UTM parameters.

*'''Q6: Will UTM parameters affect customer privacy?'''*
A6: UTM parameters do not capture personal data about customers; they track behaviors and interactions related to campaign performance.

*'''Q7: Can UTM parameters be used on social media links?'''*
A7: Yes, UTM parameters are commonly used on social media links to track the performance of posts and ads.

For further information on how UTM parameters are used in conjunction with other features such as the '''Attribution''' feature and tracking campaigns, refer to the relevant documentation provided by ActiveCampaign.
```