Editing Reports (section)

== Custom Reports Use Cases ==
Custom reports give you valuable insights into your customers to help you make better business decisions. Some use cases of custom reports include:
* See a list of a contact's engagement behaviors segmented by campaign/automation attributes (i.e., campaign name).
* See the average commitment time of a contact who unsubscribed for a particular campaign/automation.
* See the opens of an automation email, filtered by custom contact field value in a specific date range.
* Use new measures across campaigns, automations, and contact data; this includes numbers such as total campaign sends, campaign engagement metrics, total automations completed, and more.
* Easily share reports across your team.
* Use report templates to better understand how to build your own reports.