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=== Common use cases with examples === 1. **Transitioning from another email marketing service**: Companies moving from platforms like MailChimp or Constant Contact can effectively transfer their contact lists and ongoing communication schedules. 2. **Combining multiple accounts**: For businesses that have been using various accounts across different platforms, migration helps consolidate the data into one ActiveCampaign account, maintaining continuity and improving operational efficiency. 3. **Updating contact lists**: During migration, users can clean up their contact lists, removing duplicates and inactive contacts while importing the useful data.
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